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The Role of Digital Marketing Activities Before and During Reward-Based Crowdfunding Campaigns

Mróz, Grzegorz LU and Iro, Gabriel LU (2024) ENTN19 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Mróz, Grzegorz LU and Iro, Gabriel LU
supervisor
organization
course
ENTN19 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Digital Marketing, Reward-based Crowdfunding, Kickstarter, Financing
language
English
id
9161518
date added to LUP
2024-06-19 17:34:51
date last changed
2024-06-19 17:34:51
@misc{9161518,
  author       = {{Mróz, Grzegorz and Iro, Gabriel}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Role of Digital Marketing Activities Before and During Reward-Based Crowdfunding Campaigns}},
  year         = {{2024}},
}