The Role of Digital Marketing Activities Before and During Reward-Based Crowdfunding Campaigns
(2024) ENTN19 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9161518
- author
- Mróz, Grzegorz LU and Iro, Gabriel LU
- supervisor
- organization
- course
- ENTN19 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Digital Marketing, Reward-based Crowdfunding, Kickstarter, Financing
- language
- English
- id
- 9161518
- date added to LUP
- 2024-06-19 17:34:51
- date last changed
- 2024-06-19 17:34:51
@misc{9161518, author = {{Mróz, Grzegorz and Iro, Gabriel}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Role of Digital Marketing Activities Before and During Reward-Based Crowdfunding Campaigns}}, year = {{2024}}, }