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The role of Alternative Food Networks for smaller farmers and food producers in Skåne A case study of the online retail platform of Mylla Matmarknad and a selection of their producers

Hjorth, Frideborg LU (2024) EOSK12 20241
Department of Economic History
Abstract
In Sweden, the food and agricultural sector is highly concentrated, especially in the food refinement and retail sectors, with a few major actors holding significant market power. This concentration poses challenges for smaller agri-food companies in Skåne, Sweden. This thesis aims to in depth exploring the challenges smaller agri-food companies face today. The thesis employs a case study approach exploring the challenges and perceptions of a selected group of farmers or producers selling their products on the online retail platform Mylla Matamarknad an alternative food network (AFN). This thesis contributes to existing research on AFN’s, by focusing on the perspectives of the farmers and producers a group that to some extent is... (More)
In Sweden, the food and agricultural sector is highly concentrated, especially in the food refinement and retail sectors, with a few major actors holding significant market power. This concentration poses challenges for smaller agri-food companies in Skåne, Sweden. This thesis aims to in depth exploring the challenges smaller agri-food companies face today. The thesis employs a case study approach exploring the challenges and perceptions of a selected group of farmers or producers selling their products on the online retail platform Mylla Matamarknad an alternative food network (AFN). This thesis contributes to existing research on AFN’s, by focusing on the perspectives of the farmers and producers a group that to some extent is underrepresented in the excising research. The farmers or producers state that Mylla operates in a way that is more compatible with their needs. For the producers or farmers maintaining a more direct communications with their consumers is essential in order for them to establishes more reliable consumer relations. In addition to this a more direct communication with the consumer is necessary in order to communicate the values of their products. (Less)
Please use this url to cite or link to this publication:
author
Hjorth, Frideborg LU
supervisor
organization
course
EOSK12 20241
year
type
M2 - Bachelor Degree
subject
keywords
Alternative food networks, Agriculture, Market Structure, Farmers, Entrepreneurship, Innovation, Sustainability
language
English
id
9164465
date added to LUP
2024-06-18 07:49:51
date last changed
2024-06-18 07:49:51
@misc{9164465,
  abstract     = {{In Sweden, the food and agricultural sector is highly concentrated, especially in the food refinement and retail sectors, with a few major actors holding significant market power. This concentration poses challenges for smaller agri-food companies in Skåne, Sweden. This thesis aims to in depth exploring the challenges smaller agri-food companies face today. The thesis employs a case study approach exploring the challenges and perceptions of a selected group of farmers or producers selling their products on the online retail platform Mylla Matamarknad an alternative food network (AFN). This thesis contributes to existing research on AFN’s, by focusing on the perspectives of the farmers and producers a group that to some extent is underrepresented in the excising research. The farmers or producers state that Mylla operates in a way that is more compatible with their needs. For the producers or farmers maintaining a more direct communications with their consumers is essential in order for them to establishes more reliable consumer relations. In addition to this a more direct communication with the consumer is necessary in order to communicate the values of their products.}},
  author       = {{Hjorth, Frideborg}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The role of Alternative Food Networks for smaller farmers and food producers in Skåne A case study of the online retail platform of Mylla Matmarknad and a selection of their producers}},
  year         = {{2024}},
}