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Digital nudging in air travel: An exploration of its impact on passenger sustainable behaviours

Kuttuva Kumaresh Bapu, Mano Shree LU and Gigule, Arta LU (2024) INFM10 20241
Department of Informatics
Abstract
The aviation industry contributes to greenhouse gas emissions, demanding the adoption of sustainable practices. Digital nudging, described as the use of design elements in user interfaces to guide decision-making, can encourage sustainability in aviation. This research aims to explore the perceptions and responses of passengers towards digital nudges aimed at promoting sustainable behaviour in air travel. Previous research in this area shows a knowledge gap by only using experimental methodologies. Therefore, we conducted qualitative semi-structured interviews to gain insights on passenger perspectives. Our findings reveal novel factors influencing the effectiveness of digital nudges in promoting sustainable decision-making in air travel,... (More)
The aviation industry contributes to greenhouse gas emissions, demanding the adoption of sustainable practices. Digital nudging, described as the use of design elements in user interfaces to guide decision-making, can encourage sustainability in aviation. This research aims to explore the perceptions and responses of passengers towards digital nudges aimed at promoting sustainable behaviour in air travel. Previous research in this area shows a knowledge gap by only using experimental methodologies. Therefore, we conducted qualitative semi-structured interviews to gain insights on passenger perspectives. Our findings reveal novel factors influencing the effectiveness of digital nudges in promoting sustainable decision-making in air travel, such as the importance of information availability, motivation from observing the impact of sustainable choices, trust in airline reputation, the significance of additional services, and design factors. The study also highlights the need to balance personal, environmental, and behavioural factors and adherence to ethical guidelines to increase the digital nudge effectiveness. Overall, despite mixed feelings, participants express a willingness to explore digital nudging's potential. This research contributes to existing IS research by providing valuable insights for interface designers and IS researchers, thereby promoting sustainability in air travel. (Less)
Please use this url to cite or link to this publication:
author
Kuttuva Kumaresh Bapu, Mano Shree LU and Gigule, Arta LU
supervisor
organization
course
INFM10 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Digital Nudging, Sustainability, Air Travel, Decision-making, Carbon Offsetting
language
English
id
9165381
date added to LUP
2024-06-18 14:01:53
date last changed
2024-06-19 12:45:35
@misc{9165381,
  abstract     = {{The aviation industry contributes to greenhouse gas emissions, demanding the adoption of sustainable practices. Digital nudging, described as the use of design elements in user interfaces to guide decision-making, can encourage sustainability in aviation. This research aims to explore the perceptions and responses of passengers towards digital nudges aimed at promoting sustainable behaviour in air travel. Previous research in this area shows a knowledge gap by only using experimental methodologies. Therefore, we conducted qualitative semi-structured interviews to gain insights on passenger perspectives. Our findings reveal novel factors influencing the effectiveness of digital nudges in promoting sustainable decision-making in air travel, such as the importance of information availability, motivation from observing the impact of sustainable choices, trust in airline reputation, the significance of additional services, and design factors. The study also highlights the need to balance personal, environmental, and behavioural factors and adherence to ethical guidelines to increase the digital nudge effectiveness. Overall, despite mixed feelings, participants express a willingness to explore digital nudging's potential. This research contributes to existing IS research by providing valuable insights for interface designers and IS researchers, thereby promoting sustainability in air travel.}},
  author       = {{Kuttuva Kumaresh Bapu, Mano Shree and Gigule, Arta}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Digital nudging in air travel: An exploration of its impact on passenger sustainable behaviours}},
  year         = {{2024}},
}