AI & Ethics: An entrepreneurial perspective on potential dilemmas and coping mechanisms
(2024) ENTN19 20241Department of Business Administration
- Abstract
- This thesis explores how entrepreneurs perceive and address ethical concerns when using
machine learning (ML) in digital marketing (DM). This study highlights the potential of
Artificial Intelligence (AI) as a game-changer for entrepreneurship, particularly by providing
effectiveness and optimisation of DM practices. Additionally, this study provides insights to
better understand how different ethical concerns regarding the use of ML impacts different
stakeholders, focusing on employees, customers, and society at large. Through qualitative
research, two ethical dilemmas were identified: 1) the conflicting interests between the
ethical concerns of ML use with its efficiency gain; 2) the dual impact of ML in human
creativity and... (More) - This thesis explores how entrepreneurs perceive and address ethical concerns when using
machine learning (ML) in digital marketing (DM). This study highlights the potential of
Artificial Intelligence (AI) as a game-changer for entrepreneurship, particularly by providing
effectiveness and optimisation of DM practices. Additionally, this study provides insights to
better understand how different ethical concerns regarding the use of ML impacts different
stakeholders, focusing on employees, customers, and society at large. Through qualitative
research, two ethical dilemmas were identified: 1) the conflicting interests between the
ethical concerns of ML use with its efficiency gain; 2) the dual impact of ML in human
creativity and critical thinking. In regard to these dilemmas, this study noticed that
entrepreneurs adopt coping mechanisms that are mainly centred on ensuring human
involvement. This thesis contributes to the discussion on ethical use of AI in
entrepreneurship, focusing on a balanced approach that maximises both efficiency and
creativity while addressing ethical concerns. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9167502
- author
- Teixeira Conde da Silva, Mariana LU and Maringele, Sarah Katrin LU
- supervisor
- organization
- course
- ENTN19 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Entrepreneurship, Ethics, Artificial Intelligence, Machine Learning, Digital Marketing, Stakeholder Theory
- language
- English
- id
- 9167502
- date added to LUP
- 2024-06-24 12:37:56
- date last changed
- 2024-06-24 12:37:56
@misc{9167502, abstract = {{This thesis explores how entrepreneurs perceive and address ethical concerns when using machine learning (ML) in digital marketing (DM). This study highlights the potential of Artificial Intelligence (AI) as a game-changer for entrepreneurship, particularly by providing effectiveness and optimisation of DM practices. Additionally, this study provides insights to better understand how different ethical concerns regarding the use of ML impacts different stakeholders, focusing on employees, customers, and society at large. Through qualitative research, two ethical dilemmas were identified: 1) the conflicting interests between the ethical concerns of ML use with its efficiency gain; 2) the dual impact of ML in human creativity and critical thinking. In regard to these dilemmas, this study noticed that entrepreneurs adopt coping mechanisms that are mainly centred on ensuring human involvement. This thesis contributes to the discussion on ethical use of AI in entrepreneurship, focusing on a balanced approach that maximises both efficiency and creativity while addressing ethical concerns.}}, author = {{Teixeira Conde da Silva, Mariana and Maringele, Sarah Katrin}}, language = {{eng}}, note = {{Student Paper}}, title = {{AI & Ethics: An entrepreneurial perspective on potential dilemmas and coping mechanisms}}, year = {{2024}}, }