Exploring Impression Management Patterns: Interactions of Municipal Guides with Residents in Lund Municipality
(2024) SOCM05 20241Sociology
- Abstract
- Lund Municipality has a citizen center where municipal guides serve as a vital link between residents and the various departments within the municipality. This thesis explores the detailed domain of impression management within the context of municipal guidance interactions in Lund Municipality. The aim was to examine the patterns of impression management that occur in the interaction between municipal guides and residents in Lund Municipality. Through a qualitative exploration grounded in Erving Goffman's theory of symbolic interactionism as an analytical framework, this thesis will conduct a gender analysis based on symbolic interactionism, focusing on how individuals construct and negotiate gender identities, roles, and relationships... (More)
- Lund Municipality has a citizen center where municipal guides serve as a vital link between residents and the various departments within the municipality. This thesis explores the detailed domain of impression management within the context of municipal guidance interactions in Lund Municipality. The aim was to examine the patterns of impression management that occur in the interaction between municipal guides and residents in Lund Municipality. Through a qualitative exploration grounded in Erving Goffman's theory of symbolic interactionism as an analytical framework, this thesis will conduct a gender analysis based on symbolic interactionism, focusing on how individuals construct and negotiate gender identities, roles, and relationships through social interactions, symbols, and meanings. This research investigates how municipal guides strategically navigate their interactions with residents to shape perceptions and achieve their goals. Fifteen municipal guides participated in semi-structured interviews, providing comprehensive insights into their experiences and practices. This represents the majority of them. The study identifies two main dimensions of impression management: the momentary interactions between municipal guides and customers, and the influence of gender dynamics on impression management strategies, with a closer examination of Raewyn Connell's concepts (2006) of hegemonic masculinity and complicit masculinity. (Less)
- Popular Abstract
- Have you ever thought about how municipal guides behave when they talk to residents? That is exactly what this study investigates. Impression management is about how we control the image of ourselves in social situations to make others think and feel a certain way about us.
The researcher studied municipal guides in the municipality of Lund and interviewed 15 of them to understand how they think and feel when talking to residents. Municipal guides adapt their behavior depending on who they are talking to. They can be friendly and helpful to some, while being more strict with others. There are also differences in how men and women handle impressions.
By understanding how municipal guides create impressions, we can improve... (More) - Have you ever thought about how municipal guides behave when they talk to residents? That is exactly what this study investigates. Impression management is about how we control the image of ourselves in social situations to make others think and feel a certain way about us.
The researcher studied municipal guides in the municipality of Lund and interviewed 15 of them to understand how they think and feel when talking to residents. Municipal guides adapt their behavior depending on who they are talking to. They can be friendly and helpful to some, while being more strict with others. There are also differences in how men and women handle impressions.
By understanding how municipal guides create impressions, we can improve communication and service for residents. It is about creating a positive experience for those who need help. By being aware of how we present ourselves to others, we can become better at communicating and building relationships. By considering gender, crises, and linguistic differences, we can create a more inclusive environment for both staff and residents. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9168864
- author
- Tehrani Manesh, Roxana LU
- supervisor
- organization
- alternative title
- A Qualitative Study
- course
- SOCM05 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- contact center, municipal guides, symbolic interactionism
- language
- English
- id
- 9168864
- date added to LUP
- 2024-06-27 09:41:03
- date last changed
- 2024-06-27 09:41:03
@misc{9168864,
abstract = {{Lund Municipality has a citizen center where municipal guides serve as a vital link between residents and the various departments within the municipality. This thesis explores the detailed domain of impression management within the context of municipal guidance interactions in Lund Municipality. The aim was to examine the patterns of impression management that occur in the interaction between municipal guides and residents in Lund Municipality. Through a qualitative exploration grounded in Erving Goffman's theory of symbolic interactionism as an analytical framework, this thesis will conduct a gender analysis based on symbolic interactionism, focusing on how individuals construct and negotiate gender identities, roles, and relationships through social interactions, symbols, and meanings. This research investigates how municipal guides strategically navigate their interactions with residents to shape perceptions and achieve their goals. Fifteen municipal guides participated in semi-structured interviews, providing comprehensive insights into their experiences and practices. This represents the majority of them. The study identifies two main dimensions of impression management: the momentary interactions between municipal guides and customers, and the influence of gender dynamics on impression management strategies, with a closer examination of Raewyn Connell's concepts (2006) of hegemonic masculinity and complicit masculinity.}},
author = {{Tehrani Manesh, Roxana}},
language = {{eng}},
note = {{Student Paper}},
title = {{Exploring Impression Management Patterns: Interactions of Municipal Guides with Residents in Lund Municipality}},
year = {{2024}},
}