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Newsjacking - från nyhet till nytta?

Uggla, Svante LU ; Sturesson Vallien, Vanna Anna Ulrica LU and Bengtsson Vikentorp, Julia LU (2024) FEKH29 20241
Department of Business Administration
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author
Uggla, Svante LU ; Sturesson Vallien, Vanna Anna Ulrica LU and Bengtsson Vikentorp, Julia LU
supervisor
organization
course
FEKH29 20241
year
type
M2 - Bachelor Degree
subject
keywords
Newsjacking, attityd, ABC-modellen, varumärke, konsument
language
Swedish
id
9169128
date added to LUP
2024-06-28 11:35:16
date last changed
2024-06-28 11:35:16
@misc{9169128,
  author       = {{Uggla, Svante and Sturesson Vallien, Vanna Anna Ulrica and Bengtsson Vikentorp, Julia}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Newsjacking - från nyhet till nytta?}},
  year         = {{2024}},
}