Barbie in a Post-Communist World : a case study of the Hungarian audience’s reception of and engagement with the postfeminist media product
(2024) MKVM13 20241Media and Communication Studies
Department of Communication and Media
- Abstract
- This study explores what motivates and later maintains the Hungarian audience’s engagement with Barbie, a product of postfeminist media culture. Furthermore, the study set out to examine the Hungarian audience’s understanding of gender through their engagement with Barbie. It explores how their engagement with the film evokes a sense of belonging and prompts discussions on their own socio-political context. To fulfil the objectives that the thesis set out to do, the study applies the parameters of media engagement, and the concept of cultural citizenship as analytical tools. The thesis explores media engagement, identity, and cultural citizenship through a feminist lens. The study explores the Hungarian audience’s reception of the... (More)
- This study explores what motivates and later maintains the Hungarian audience’s engagement with Barbie, a product of postfeminist media culture. Furthermore, the study set out to examine the Hungarian audience’s understanding of gender through their engagement with Barbie. It explores how their engagement with the film evokes a sense of belonging and prompts discussions on their own socio-political context. To fulfil the objectives that the thesis set out to do, the study applies the parameters of media engagement, and the concept of cultural citizenship as analytical tools. The thesis explores media engagement, identity, and cultural citizenship through a feminist lens. The study explores the Hungarian audience’s reception of the postfeminist media product by conducting 10 qualitative semi-structured interviews with the participants.
The research finds that Barbie, as an international media product that addresses the intricacies of gender relations and norms, invites the Hungarian audience to engage in affective and cognitive ways wherein identity plays a crucial role. Additionally, the study discovers that Barbie starts discussions on gender relations and urges the audience to reflect on their own socio-political environment. Hence, the study suggests that Barbie can be a starting point for discussions on gender relations and norms that the Hungarian media culture does not yet provide for the local audience.
This research contributes to feminist media studies, audience studies, and gender studies by examining the Hungarian audience’s engagement with a postfeminist media product and how they construct meaning around gender through their engagement. Additionally, the study contributes to the field of cultural studies by examining the practices of cultural citizenship of the audience prompted by their engagement with the film. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9171551
- author
- Bodor, Adrienn LU
- supervisor
-
- Tobias Linné LU
- organization
- course
- MKVM13 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- media engagement, cultural citizenship, gender, feminist media studies, postfeminist media culture, Hungary
- language
- English
- id
- 9171551
- date added to LUP
- 2024-09-10 12:00:58
- date last changed
- 2024-09-10 12:00:58
@misc{9171551,
abstract = {{This study explores what motivates and later maintains the Hungarian audience’s engagement with Barbie, a product of postfeminist media culture. Furthermore, the study set out to examine the Hungarian audience’s understanding of gender through their engagement with Barbie. It explores how their engagement with the film evokes a sense of belonging and prompts discussions on their own socio-political context. To fulfil the objectives that the thesis set out to do, the study applies the parameters of media engagement, and the concept of cultural citizenship as analytical tools. The thesis explores media engagement, identity, and cultural citizenship through a feminist lens. The study explores the Hungarian audience’s reception of the postfeminist media product by conducting 10 qualitative semi-structured interviews with the participants.
The research finds that Barbie, as an international media product that addresses the intricacies of gender relations and norms, invites the Hungarian audience to engage in affective and cognitive ways wherein identity plays a crucial role. Additionally, the study discovers that Barbie starts discussions on gender relations and urges the audience to reflect on their own socio-political environment. Hence, the study suggests that Barbie can be a starting point for discussions on gender relations and norms that the Hungarian media culture does not yet provide for the local audience.
This research contributes to feminist media studies, audience studies, and gender studies by examining the Hungarian audience’s engagement with a postfeminist media product and how they construct meaning around gender through their engagement. Additionally, the study contributes to the field of cultural studies by examining the practices of cultural citizenship of the audience prompted by their engagement with the film.}},
author = {{Bodor, Adrienn}},
language = {{eng}},
note = {{Student Paper}},
title = {{Barbie in a Post-Communist World : a case study of the Hungarian audience’s reception of and engagement with the postfeminist media product}},
year = {{2024}},
}