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Användningen av deepfakes inom pornografi : En etnografisk studie kring medvetenheten om och följderna av deepfakes i pornografi

Perhag, Britta LU and Lye Lagerberg, Ebba LU (2022) DIKK60 20221
Division of ALM, Digital Cultures and Publishing Studies
Abstract
The phenomenon deepfake was created in 2017 and has since developed and received a lot of
attention, especially in pornography thus the absolute majority of all deepfakes on the internet
are of pornographic content, with 90% of those who are exposed to deepfakes are woman. The
purpose of this essay is to investigate young women’s awareness of deepfakes as well as how the
phenomenon used in porn contexts may affect young women’s behavior on social media and
other platforms. The essay also intends to focus on how deepfakes are used in relation to porn as
we believe that there is a need for increased knowledge, research and regulation regarding this
subject. The research is based on a quantitative method in the form of a web survey and... (More)
The phenomenon deepfake was created in 2017 and has since developed and received a lot of
attention, especially in pornography thus the absolute majority of all deepfakes on the internet
are of pornographic content, with 90% of those who are exposed to deepfakes are woman. The
purpose of this essay is to investigate young women’s awareness of deepfakes as well as how the
phenomenon used in porn contexts may affect young women’s behavior on social media and
other platforms. The essay also intends to focus on how deepfakes are used in relation to porn as
we believe that there is a need for increased knowledge, research and regulation regarding this
subject. The research is based on a quantitative method in the form of a web survey and a
qualitative method with five semi-structured interviews. The conclusion is that young women's
awareness of deepfakes is interpreted as relatively low, as the majority did not know what the
phenomenon was and others hold only little knowledge regarding the use of deepfakes in porn.
The study participants were affected by the knowledge about deepfakes with the majority who
feared being exposed to it themselves and a large part of the respondents wanted to limit their
posts on social media and regulate confidentiality settings on social media platforms. The study
discusses the topic with theories about Foucault’s panopticon and power/knowledge as well as
the privacy paradox. (Less)
Popular Abstract (Swedish)
Studiens fokus ligger i att undersöka unga kvinnors medvetenhet kring användningen av
deepfakes inom pornografi samt hur unga kvinnor och deras beteende på sociala medier påverkas
av fenomenet. Studien utfördes med en kvantitativ metod i form av en webbenkät samt en
kvalitativ metod i form av fem intervjuer. Till skillnad från tidigare forskning ämnar studien att
förstå kvinnors agerande på sociala medier och andra plattformar av påverkan från pornografiska
deepfakes. Resultatet illustrerar att det är ett högt antal kvinnor som inte besitter eller har ytterst
liten medvetenhet kring fenomenet deepfake. Kvinnor tycks även förändra sitt beteende på
sociala medier med vetskapen kring deepfakes kontra utan vetskap om deepfakes. Det... (More)
Studiens fokus ligger i att undersöka unga kvinnors medvetenhet kring användningen av
deepfakes inom pornografi samt hur unga kvinnor och deras beteende på sociala medier påverkas
av fenomenet. Studien utfördes med en kvantitativ metod i form av en webbenkät samt en
kvalitativ metod i form av fem intervjuer. Till skillnad från tidigare forskning ämnar studien att
förstå kvinnors agerande på sociala medier och andra plattformar av påverkan från pornografiska
deepfakes. Resultatet illustrerar att det är ett högt antal kvinnor som inte besitter eller har ytterst
liten medvetenhet kring fenomenet deepfake. Kvinnor tycks även förändra sitt beteende på
sociala medier med vetskapen kring deepfakes kontra utan vetskap om deepfakes. Det framgick
även en stor oro och rädsla kring att själv bli utsatt för pornografiska deepfakes. (Less)
Please use this url to cite or link to this publication:
author
Perhag, Britta LU and Lye Lagerberg, Ebba LU
supervisor
organization
course
DIKK60 20221
year
type
M2 - Bachelor Degree
subject
keywords
Keywords: Pornography, porn, deepfakes, young women, social media, power, panopticon and the privacy paradox. Nyckelord: Pornografi, porr, unga kvinnor, sociala medier, makt, panoptikon och integritetsparadoxen.
language
Swedish
id
9182213
date added to LUP
2025-01-21 10:21:46
date last changed
2025-01-21 10:21:46
@misc{9182213,
  abstract     = {{The phenomenon deepfake was created in 2017 and has since developed and received a lot of
attention, especially in pornography thus the absolute majority of all deepfakes on the internet
are of pornographic content, with 90% of those who are exposed to deepfakes are woman. The
purpose of this essay is to investigate young women’s awareness of deepfakes as well as how the
phenomenon used in porn contexts may affect young women’s behavior on social media and
other platforms. The essay also intends to focus on how deepfakes are used in relation to porn as
we believe that there is a need for increased knowledge, research and regulation regarding this
subject. The research is based on a quantitative method in the form of a web survey and a
qualitative method with five semi-structured interviews. The conclusion is that young women's
awareness of deepfakes is interpreted as relatively low, as the majority did not know what the
phenomenon was and others hold only little knowledge regarding the use of deepfakes in porn.
The study participants were affected by the knowledge about deepfakes with the majority who
feared being exposed to it themselves and a large part of the respondents wanted to limit their
posts on social media and regulate confidentiality settings on social media platforms. The study
discusses the topic with theories about Foucault’s panopticon and power/knowledge as well as
the privacy paradox.}},
  author       = {{Perhag, Britta and Lye Lagerberg, Ebba}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Användningen av deepfakes inom pornografi : En etnografisk studie kring medvetenheten om och följderna av deepfakes i pornografi}},
  year         = {{2022}},
}