Navigating Government Strategic Communication in the Era of Homeless Media
(2025) SKOM12 20251Department of Strategic Communication
- Abstract
- This thesis investigates how government communication officers navigate the strategic challenges posed by homeless media—informal, unregulated digital actors that increasingly shape public discourse in Indonesia. Drawing on qualitative interviews with eleven officers across national-level agencies, the research applies the Government Communication Decision Wheel (GCDW) and the concept of institutionalized bureaucracy to analyze communicative strategies, organizational constraints, and adaptive practices. The research identifies six thematic patterns reflecting a communicative tension between bureaucratic control and digital agility. These findings reveal how government communication is not merely reactive but a meaning-making practice... (More)
- This thesis investigates how government communication officers navigate the strategic challenges posed by homeless media—informal, unregulated digital actors that increasingly shape public discourse in Indonesia. Drawing on qualitative interviews with eleven officers across national-level agencies, the research applies the Government Communication Decision Wheel (GCDW) and the concept of institutionalized bureaucracy to analyze communicative strategies, organizational constraints, and adaptive practices. The research identifies six thematic patterns reflecting a communicative tension between bureaucratic control and digital agility. These findings reveal how government communication is not merely reactive but a meaning-making practice shaped by internal hierarchies and external volatility. The study contributes to theoretical understandings of public communication under media fragmentation and offers practical insights for enhancing institutional responsiveness and communicative legitimacy. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9199150
- author
- Sinaga, Bernadette Uly LU
- supervisor
- organization
- course
- SKOM12 20251
- year
- 2025
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- government communication, homeless media, strategic communication, Indonesia
- language
- English
- id
- 9199150
- date added to LUP
- 2025-06-23 09:48:46
- date last changed
- 2025-06-23 09:48:46
@misc{9199150,
abstract = {{This thesis investigates how government communication officers navigate the strategic challenges posed by homeless media—informal, unregulated digital actors that increasingly shape public discourse in Indonesia. Drawing on qualitative interviews with eleven officers across national-level agencies, the research applies the Government Communication Decision Wheel (GCDW) and the concept of institutionalized bureaucracy to analyze communicative strategies, organizational constraints, and adaptive practices. The research identifies six thematic patterns reflecting a communicative tension between bureaucratic control and digital agility. These findings reveal how government communication is not merely reactive but a meaning-making practice shaped by internal hierarchies and external volatility. The study contributes to theoretical understandings of public communication under media fragmentation and offers practical insights for enhancing institutional responsiveness and communicative legitimacy.}},
author = {{Sinaga, Bernadette Uly}},
language = {{eng}},
note = {{Student Paper}},
title = {{Navigating Government Strategic Communication in the Era of Homeless Media}},
year = {{2025}},
}