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The nexus between Aesthetic Sensitivity and Sustainable Entrepreneurial Intention among Aspiring Entrepreneurs

Subedi, Samjhana LU and Meuleman, Fleur LU (2025) ENTN19 20251
Department of Business Administration
Abstract (Swedish)
Motivated by the growing academic interest in innovative solutions for pressing global challenges, this study examines how individuals with high aesthetic sensitivity (AES) affect the intention towards establishing sustainability-focused entrepreneurial ventures. The findings of this study address a significant gap in the sustainable entrepreneurship literature by exploring the psychological drivers between awareness of sustainability challenges and effective action through sustainable entrepreneurial behaviour. Specifically, this study examines the nexus between AES and sustainable entrepreneurial intention among aspiring entrepreneurs, mediated by perceived sustainable entrepreneurial desirability, perceived sustainable entrepreneurial... (More)
Motivated by the growing academic interest in innovative solutions for pressing global challenges, this study examines how individuals with high aesthetic sensitivity (AES) affect the intention towards establishing sustainability-focused entrepreneurial ventures. The findings of this study address a significant gap in the sustainable entrepreneurship literature by exploring the psychological drivers between awareness of sustainability challenges and effective action through sustainable entrepreneurial behaviour. Specifically, this study examines the nexus between AES and sustainable entrepreneurial intention among aspiring entrepreneurs, mediated by perceived sustainable entrepreneurial desirability, perceived sustainable entrepreneurial feasibility, and propensity to act.

Utilising a two-step path analysis and data from aspiring entrepreneurs within Swedish educational and start-up ecosystems, the results show a strong total correlation between AES and SEI, with perceived sustainable entrepreneurial desirability and propensity to act fully mediating this relationship. Individuals with high AES are more likely to perceive sustainable initiatives as desirable because they align with their values, enabling entrepreneurship to serve as an outlet for their creativity, empathy, and willingness to address sustainability challenges.

Particularly, these insights contribute to both researchers and practitioners, integrating AES into developing more comprehensive theories and support systems that incorporate personality traits in the context of sustainable entrepreneurship. Moreover, these findings can profoundly offer valuable guidance to assist and leverage individuals with this innate desire to positively address environmental and social challenges, ultimately contributing to the achievement of the Sustainable Development Goals (SDGs) and in turn a more sustainable world. (Less)
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author
Subedi, Samjhana LU and Meuleman, Fleur LU
supervisor
organization
course
ENTN19 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Aesthetic Sensitivity, Sensory Processing Sensitivity, Sustainable Entrepreneurial Intentions, Aspiring Entrepreneurs, Sustainable Start-Ups
language
English
id
9200196
date added to LUP
2025-08-05 13:24:56
date last changed
2025-08-05 13:24:56
@misc{9200196,
  abstract     = {{Motivated by the growing academic interest in innovative solutions for pressing global challenges, this study examines how individuals with high aesthetic sensitivity (AES) affect the intention towards establishing sustainability-focused entrepreneurial ventures. The findings of this study address a significant gap in the sustainable entrepreneurship literature by exploring the psychological drivers between awareness of sustainability challenges and effective action through sustainable entrepreneurial behaviour. Specifically, this study examines the nexus between AES and sustainable entrepreneurial intention among aspiring entrepreneurs, mediated by perceived sustainable entrepreneurial desirability, perceived sustainable entrepreneurial feasibility, and propensity to act. 

Utilising a two-step path analysis and data from aspiring entrepreneurs within Swedish educational and start-up ecosystems, the results show a strong total correlation between AES and SEI, with perceived sustainable entrepreneurial desirability and propensity to act fully mediating this relationship. Individuals with high AES are more likely to perceive sustainable initiatives as desirable because they align with their values, enabling entrepreneurship to serve as an outlet for their creativity, empathy, and willingness to address sustainability challenges. 

Particularly, these insights contribute to both researchers and practitioners, integrating AES into developing more comprehensive theories and support systems that incorporate personality traits in the context of sustainable entrepreneurship. Moreover, these findings can profoundly offer valuable guidance to assist and leverage individuals with this innate desire to positively address environmental and social challenges, ultimately contributing to the achievement of the Sustainable Development Goals (SDGs) and in turn a more sustainable world.}},
  author       = {{Subedi, Samjhana and Meuleman, Fleur}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The nexus between Aesthetic Sensitivity and Sustainable Entrepreneurial Intention among Aspiring Entrepreneurs}},
  year         = {{2025}},
}