Adoption of Digital Technologies in the Real Estate Sector
(2025) FEKH99 20251Department of Business Administration
- Abstract
- Title: Adoption of Digital Technologies in the Real Estate Sector: A study of factors that influence real estate companies' ability to adopt digital technologies.
Seminar date: 5 June, 2025
Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management Undergraduate Level, 15 ECTS Credits
Authors: Erik Lindgren, Filip Rönn, Gabriella Waak, Ture Nipstad
Advisor/s: Joakim Winborg
Key words: Digital Technology, Adoption of technology, Real Estate, Sweden, Factors
Research question: How do organizational, technological, and external barriers as well as the main drivers, affect the adoption of digital technologies in the real estate sector?
Purpose: The purpose of this study is to investigate how... (More) - Title: Adoption of Digital Technologies in the Real Estate Sector: A study of factors that influence real estate companies' ability to adopt digital technologies.
Seminar date: 5 June, 2025
Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management Undergraduate Level, 15 ECTS Credits
Authors: Erik Lindgren, Filip Rönn, Gabriella Waak, Ture Nipstad
Advisor/s: Joakim Winborg
Key words: Digital Technology, Adoption of technology, Real Estate, Sweden, Factors
Research question: How do organizational, technological, and external barriers as well as the main drivers, affect the adoption of digital technologies in the real estate sector?
Purpose: The purpose of this study is to investigate how Swedish real estate companies adopt digital technologies and to identify the key drivers and barriers that influence this process
Methodology: In this study, we decided to do a qualitative study with the research design inspired by multiple case design and cross sectional design. We decided to do interviews with multiple companies with fewer interviews for each company instead of a few companies with many interviews each. The interview questions were created based on the findings in the literature review and consideration of the research question. The empirical data was presented as a distillation of the different interviews relating to two main categories: adoption of new technologies, as well as drivers and barriers.
Theoretical perspective: The theoretical perspective used in this study is the Technology Acceptance Model (TAM) by Fred Davis introduced in 1986. The other main model used in this study is the Diffusion of Innovation theory introduced by Everett Rogers in 2003.
Results: The findings of this study indicate that the adoption of digital technologies consists of several key drivers and barriers that influence the digitalisation of the Swedish real estate sector. Key drivers consist of two main aspects, efficiency and profitability. Major barriers are integration complexity, limited internal resources, resistance to change, and security concerns.
Conclusion: The study concludes that driving factors influence the interviewed companies primarily by contributing to increased efficiency and competitiveness.
Despite growing interest and falling costs, digital transformation in the real estate sector remains a gradual process, primarily due to several barriers, the most dominant being difficulties in integrating new technologies into existing systems, which fall under the technological barrier. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9207485
- author
- Rönn, Filip LU ; Lindgren, Erik LU ; Waak, Gabriella LU and Nipstad, Ture LU
- supervisor
- organization
- alternative title
- A study of factors that influence real estate companies' ability to adopt digital technologies.
- course
- FEKH99 20251
- year
- 2025
- type
- M2 - Bachelor Degree
- subject
- keywords
- Digital Technology, Adoption of technology, Real Estate, Sweden, Factors
- language
- English
- id
- 9207485
- date added to LUP
- 2025-07-02 11:29:35
- date last changed
- 2025-07-02 11:29:35
@misc{9207485,
abstract = {{Title: Adoption of Digital Technologies in the Real Estate Sector: A study of factors that influence real estate companies' ability to adopt digital technologies.
Seminar date: 5 June, 2025
Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management Undergraduate Level, 15 ECTS Credits
Authors: Erik Lindgren, Filip Rönn, Gabriella Waak, Ture Nipstad
Advisor/s: Joakim Winborg
Key words: Digital Technology, Adoption of technology, Real Estate, Sweden, Factors
Research question: How do organizational, technological, and external barriers as well as the main drivers, affect the adoption of digital technologies in the real estate sector?
Purpose: The purpose of this study is to investigate how Swedish real estate companies adopt digital technologies and to identify the key drivers and barriers that influence this process
Methodology: In this study, we decided to do a qualitative study with the research design inspired by multiple case design and cross sectional design. We decided to do interviews with multiple companies with fewer interviews for each company instead of a few companies with many interviews each. The interview questions were created based on the findings in the literature review and consideration of the research question. The empirical data was presented as a distillation of the different interviews relating to two main categories: adoption of new technologies, as well as drivers and barriers.
Theoretical perspective: The theoretical perspective used in this study is the Technology Acceptance Model (TAM) by Fred Davis introduced in 1986. The other main model used in this study is the Diffusion of Innovation theory introduced by Everett Rogers in 2003.
Results: The findings of this study indicate that the adoption of digital technologies consists of several key drivers and barriers that influence the digitalisation of the Swedish real estate sector. Key drivers consist of two main aspects, efficiency and profitability. Major barriers are integration complexity, limited internal resources, resistance to change, and security concerns.
Conclusion: The study concludes that driving factors influence the interviewed companies primarily by contributing to increased efficiency and competitiveness.
Despite growing interest and falling costs, digital transformation in the real estate sector remains a gradual process, primarily due to several barriers, the most dominant being difficulties in integrating new technologies into existing systems, which fall under the technological barrier.}},
author = {{Rönn, Filip and Lindgren, Erik and Waak, Gabriella and Nipstad, Ture}},
language = {{eng}},
note = {{Student Paper}},
title = {{Adoption of Digital Technologies in the Real Estate Sector}},
year = {{2025}},
}