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Sony Iris

Lundberg Vallejos, Anton LU (2025) IDEL01 20251
Industrial Design
Abstract
This bachelor’s degree project explores the evolving relationship between
users and digital cameras in the age of smartphones. While mobile devices offer convenience, they often reduce photography to a casual, thoughtless act. In contrast, standalone digital cameras provide intentionality and superior control, but their complexity deters casual users. Motivated by a desire to reclaim photography as a focused, deliberate experience, this project reimagines the digital camera through the lens of industrial design. The result is Sony Iris—a fully functional, self-contained camera that blends intuitive usability with a simplified, tactile user interface. The design process involved comprehensive research, reverse engineering of existing... (More)
This bachelor’s degree project explores the evolving relationship between
users and digital cameras in the age of smartphones. While mobile devices offer convenience, they often reduce photography to a casual, thoughtless act. In contrast, standalone digital cameras provide intentionality and superior control, but their complexity deters casual users. Motivated by a desire to reclaim photography as a focused, deliberate experience, this project reimagines the digital camera through the lens of industrial design. The result is Sony Iris—a fully functional, self-contained camera that blends intuitive usability with a simplified, tactile user interface. The design process involved comprehensive research, reverse engineering of existing hardware, and extensive prototyping using both digital and physical methods. Sony Iris aims to inspire a renewed connection with the act of photographing, emphasizing presence, intentionality, and emotional engagement with the moment being captured. (Less)
Please use this url to cite or link to this publication:
author
Lundberg Vallejos, Anton LU
supervisor
organization
course
IDEL01 20251
year
type
M2 - Bachelor Degree
subject
language
English
id
9208590
date added to LUP
2025-09-04 09:27:46
date last changed
2025-09-04 09:27:46
@misc{9208590,
  abstract     = {{This bachelor’s degree project explores the evolving relationship between
users and digital cameras in the age of smartphones. While mobile devices offer convenience, they often reduce photography to a casual, thoughtless act. In contrast, standalone digital cameras provide intentionality and superior control, but their complexity deters casual users. Motivated by a desire to reclaim photography as a focused, deliberate experience, this project reimagines the digital camera through the lens of industrial design. The result is Sony Iris—a fully functional, self-contained camera that blends intuitive usability with a simplified, tactile user interface. The design process involved comprehensive research, reverse engineering of existing hardware, and extensive prototyping using both digital and physical methods. Sony Iris aims to inspire a renewed connection with the act of photographing, emphasizing presence, intentionality, and emotional engagement with the moment being captured.}},
  author       = {{Lundberg Vallejos, Anton}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Sony Iris}},
  year         = {{2025}},
}