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Uncorking Transformation

Palmstierna, Hedda LU and Bolmgren, Annie LU (2025) BUSN09 20251
Department of Business Administration
Abstract
As the urgency of environmental challenges grows, companies are increasingly expected to reduce their negative impact and rethink their current practices. In light of this time of change, the aim with the following thesis is to increase the understanding of the conjunction between Sustainable Business Model transformation and Sustainability-Oriented Innovation, and contribute to existing literature.
To answer the research questions, the study zooms in on and is structured as a case study of the alcohol industry with a focus on packaging solutions. The dataset consists of both qualitative data, in the form of semi-structured interviews with industry actors, and quantitative data from an online survey focusing on consumer preferences and... (More)
As the urgency of environmental challenges grows, companies are increasingly expected to reduce their negative impact and rethink their current practices. In light of this time of change, the aim with the following thesis is to increase the understanding of the conjunction between Sustainable Business Model transformation and Sustainability-Oriented Innovation, and contribute to existing literature.
To answer the research questions, the study zooms in on and is structured as a case study of the alcohol industry with a focus on packaging solutions. The dataset consists of both qualitative data, in the form of semi-structured interviews with industry actors, and quantitative data from an online survey focusing on consumer preferences and perception. The findings reveal enablers and barriers to innovative sustainable solutions, e.g. consumer perceptions, regulations, and internal organisational drivers. Furthermore, the study suggests that Sustainable Business Model transformation and Sustainability-Oriented Innovation are engaged in a dynamic interplay, where each process continuously influences and shapes the other. (Less)
Please use this url to cite or link to this publication:
author
Palmstierna, Hedda LU and Bolmgren, Annie LU
supervisor
organization
course
BUSN09 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Business Model Transformation, Sustainable Business Models, Sustainability-Oriented Innovation
language
English
id
9208934
date added to LUP
2025-08-11 08:24:59
date last changed
2025-08-11 08:24:59
@misc{9208934,
  abstract     = {{As the urgency of environmental challenges grows, companies are increasingly expected to reduce their negative impact and rethink their current practices. In light of this time of change, the aim with the following thesis is to increase the understanding of the conjunction between Sustainable Business Model transformation and Sustainability-Oriented Innovation, and contribute to existing literature. 
To answer the research questions, the study zooms in on and is structured as a case study of the alcohol industry with a focus on packaging solutions. The dataset consists of both qualitative data, in the form of semi-structured interviews with industry actors, and quantitative data from an online survey focusing on consumer preferences and perception. The findings reveal enablers and barriers to innovative sustainable solutions, e.g. consumer perceptions, regulations, and internal organisational drivers. Furthermore, the study suggests that Sustainable Business Model transformation and Sustainability-Oriented Innovation are engaged in a dynamic interplay, where each process continuously influences and shapes the other.}},
  author       = {{Palmstierna, Hedda and Bolmgren, Annie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Uncorking Transformation}},
  year         = {{2025}},
}