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Mer än bara ett jobb: arbete som kulturellt och symboliskt värde

Gudel, Lisbeth LU (2026) SOCK20 20252
Department of Sociology
Abstract
In contemporary labor markets, employer branding has become a central part of communication between employers and potential employees. This study examines how career websites function to promote the idea of an ideal worker and how different values are portrayed. Using discourse analysis, the study explores linguistic constructions and recurring patterns in publicly available texts from five private organizations. The analysis shows how values such as authenticity, community and personal development are linked to work and employee identity. The findings are discussed in relation to theories about contemporary culture, highlighting how employer branding both reflects and contributes to the way work and identity are understood in society.
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author
Gudel, Lisbeth LU
supervisor
organization
course
SOCK20 20252
year
type
M2 - Bachelor Degree
subject
keywords
Employer branding, arbete, identitet, kommunikation och singularisering
language
Swedish
id
9219500
date added to LUP
2026-01-22 08:53:17
date last changed
2026-01-22 08:53:17
@misc{9219500,
  abstract     = {{In contemporary labor markets, employer branding has become a central part of communication between employers and potential employees. This study examines how career websites function to promote the idea of an ideal worker and how different values are portrayed. Using discourse analysis, the study explores linguistic constructions and recurring patterns in publicly available texts from five private organizations. The analysis shows how values such as authenticity, community and personal development are linked to work and employee identity. The findings are discussed in relation to theories about contemporary culture, highlighting how employer branding both reflects and contributes to the way work and identity are understood in society.}},
  author       = {{Gudel, Lisbeth}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Mer än bara ett jobb: arbete som kulturellt och symboliskt värde}},
  year         = {{2026}},
}