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Embedding Scenario Analysis into S&OP

Åberg, Axel LU and Brodin, Clara LU (2026) MIOM05 20261
Department of Industrial and Mechanical Sciences
Production Management
Abstract
This thesis has researched how analytical tools can be used to assist in balancing supply and demand at the global telecommunications company Ericsson. The project stems from a need to manage demand uncertainty in Sales and Operations Planning in order to make scenario analysis both standardized and data-driven. Consequently, the purpose was to develop a practical scenario planning framework and tool for modeling uncertainty to support rational decision-making. To maintain a reasonable scope, the thesis was limited to study capacity planning and a single production facility.

Given this purpose, and in accordance with the Operations Research Modeling Approach, a literature review, open-ended interviews, observations, and benchmarking... (More)
This thesis has researched how analytical tools can be used to assist in balancing supply and demand at the global telecommunications company Ericsson. The project stems from a need to manage demand uncertainty in Sales and Operations Planning in order to make scenario analysis both standardized and data-driven. Consequently, the purpose was to develop a practical scenario planning framework and tool for modeling uncertainty to support rational decision-making. To maintain a reasonable scope, the thesis was limited to study capacity planning and a single production facility.

Given this purpose, and in accordance with the Operations Research Modeling Approach, a literature review, open-ended interviews, observations, and benchmarking were carried out to map the current state and establish the modeling requirements. Thereafter, two models were developed: a linear programming model for cost-optimal capacity planning under a known demand change, and a Monte Carlo simulation that stress-tests production configurations across a range of uncertain demand realizations. The models quantify delays and investment requirements by providing cost breakdowns, utilization heatmaps, and service level distributions across demand scenarios.

The findings in this thesis demonstrate that linear programming and Monte Carlo simulation can together operationalize scenario planning by standardizing and quantifying decision alternatives. Furthermore, a five-stage scenario planning process map is proposed to formalize and integrate the tools into the S\&OP cycle. (Less)
Popular Abstract
Managing Demand Uncertainty through Capacity Optimization Using Linear Programming and Monte Carlo Simulation

Every company that sells a product wants to produce the right product at the right time in the right quantity. Producing too much can cause unnecessary waste and inventory costs. On the other hand, producing too little can leave customers unhappy, if they are not able to buy the products they want. Nevertheless, balancing supply and demand is difficult in the global and volatile business environment of today.

In a world that is characterized by economic and geopolitical instability, fast technological development, and global supply chains, it is necessary to be able to make decisions despite uncertainties. Therefore,... (More)
Managing Demand Uncertainty through Capacity Optimization Using Linear Programming and Monte Carlo Simulation

Every company that sells a product wants to produce the right product at the right time in the right quantity. Producing too much can cause unnecessary waste and inventory costs. On the other hand, producing too little can leave customers unhappy, if they are not able to buy the products they want. Nevertheless, balancing supply and demand is difficult in the global and volatile business environment of today.

In a world that is characterized by economic and geopolitical instability, fast technological development, and global supply chains, it is necessary to be able to make decisions despite uncertainties. Therefore, companies need to be able to swiftly adjust to demand changes, both such that have already happened, and those that might happen in the future.

One company that faces these difficulties is Ericsson. To enhance their ability to manage demand uncertainty, Ericsson uses scenario planning to study how various demand levels affect the company’s ability to produce. For example, it can be of great importance to understand the consequences of questions such as “What if a customer places their order for 2028 instead?”, or, “What if the demand goes up by 20%?”. To further enhance the scenario planning process already in place, this thesis develops a standardized and data-driven scenario analysis framework with the objective of creating a basis for rational decision-making under uncertainty.

In this context, this thesis establishes methods for determining how to manage possible demand changes using scenario analysis. To maintain a reasonable scope, the thesis is limited to study capacity allocation at a single production facility under demand uncertainty. To do this, the classic Operations Research tools linear programming and Monte Carlo simulation are used.

Two proof-of-concept models are developed: a linear programming model for cost-optimal capacity planning under a known demand change, and a Monte Carlo simulation that stress-tests production configurations across a range of uncertain demand outcomes. The models quantify delays and investment requirements by providing cost breakdowns, utilization heatmaps, and service level distributions across demand scenarios.

To conclude, the findings in this thesis demonstrate that linear programming and Monte Carlo simulation together can operationalize scenario planning by standardizing and quantifying decision alternatives in capacity constraining situations. (Less)
Please use this url to cite or link to this publication:
author
Åberg, Axel LU and Brodin, Clara LU
supervisor
organization
course
MIOM05 20261
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Scenario Analysis, Sales and Operations Planning, Linear Programming, Monte Carlo Simulation
other publication id
26/5335
language
English
id
9229206
date added to LUP
2026-06-02 16:34:16
date last changed
2026-06-02 16:34:16
@misc{9229206,
  abstract     = {{This thesis has researched how analytical tools can be used to assist in balancing supply and demand at the global telecommunications company Ericsson. The project stems from a need to manage demand uncertainty in Sales and Operations Planning in order to make scenario analysis both standardized and data-driven. Consequently, the purpose was to develop a practical scenario planning framework and tool for modeling uncertainty to support rational decision-making. To maintain a reasonable scope, the thesis was limited to study capacity planning and a single production facility. 

Given this purpose, and in accordance with the Operations Research Modeling Approach, a literature review, open-ended interviews, observations, and benchmarking were carried out to map the current state and establish the modeling requirements. Thereafter, two models were developed: a linear programming model for cost-optimal capacity planning under a known demand change, and a Monte Carlo simulation that stress-tests production configurations across a range of uncertain demand realizations. The models quantify delays and investment requirements by providing cost breakdowns, utilization heatmaps, and service level distributions across demand scenarios.

The findings in this thesis demonstrate that linear programming and Monte Carlo simulation can together operationalize scenario planning by standardizing and quantifying decision alternatives. Furthermore, a five-stage scenario planning process map is proposed to formalize and integrate the tools into the S\&OP cycle.}},
  author       = {{Åberg, Axel and Brodin, Clara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Embedding Scenario Analysis into S&OP}},
  year         = {{2026}},
}