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Exploring Gamification to Enhance Passenger Engagement in Inflight Safety Briefing Videos

Saber, Sara LU and Olsson, Ida LU (2026) MAMM01 20261
Ergonomics and Aerosol Technology
Certec - Rehabilitation Engineering and Design
Abstract
Inflight safety briefing videos are shown on flights to communicate crucial safety information. However, passengers often ignore these videos as they are perceived as repetitive and unengaging. This study explores whether passenger engagement can be increased through the use of gamification. An iterative user-centered approach was adopted to evaluate both traditional safety briefing videos and a gamified alternative. Initially, two focus groups were conducted to assess a low-fidelity prototype. This was followed by a series of within-subject user tests to evaluate a high-fidelity prototype, and comparing it to the traditional video. The final gamified version divided the video into segments, each followed by an optional question in varying... (More)
Inflight safety briefing videos are shown on flights to communicate crucial safety information. However, passengers often ignore these videos as they are perceived as repetitive and unengaging. This study explores whether passenger engagement can be increased through the use of gamification. An iterative user-centered approach was adopted to evaluate both traditional safety briefing videos and a gamified alternative. Initially, two focus groups were conducted to assess a low-fidelity prototype. This was followed by a series of within-subject user tests to evaluate a high-fidelity prototype, and comparing it to the traditional video. The final gamified version divided the video into segments, each followed by an optional question in varying formats. The interactivity aimed at having low physical demand to accommodate a wide range of users. The results indicate that gamification can increase user engagement and attention compared to traditional safety briefing videos. Gamification elements such as answer streaks, performance feedback and statistics were found to be especially engaging and motivating. However, the effectiveness of these elements depends on the design and balance between gamification and important safety information. Variation in question formats was also an important aspect to make it less repetitive and to sustain user interest. These findings show that there is a need for more research in this area, particularly regarding information retention and potential gender differences. (Less)
Please use this url to cite or link to this publication:
author
Saber, Sara LU and Olsson, Ida LU
supervisor
organization
course
MAMM01 20261
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Inflight Safety Briefing Video, Gamification, Interaction design, Prototyping, Universal Design, User-centered Design, User Testing
language
English
id
9231588
date added to LUP
2026-06-08 13:51:21
date last changed
2026-06-08 13:51:21
@misc{9231588,
  abstract     = {{Inflight safety briefing videos are shown on flights to communicate crucial safety information. However, passengers often ignore these videos as they are perceived as repetitive and unengaging. This study explores whether passenger engagement can be increased through the use of gamification. An iterative user-centered approach was adopted to evaluate both traditional safety briefing videos and a gamified alternative. Initially, two focus groups were conducted to assess a low-fidelity prototype. This was followed by a series of within-subject user tests to evaluate a high-fidelity prototype, and comparing it to the traditional video. The final gamified version divided the video into segments, each followed by an optional question in varying formats. The interactivity aimed at having low physical demand to accommodate a wide range of users. The results indicate that gamification can increase user engagement and attention compared to traditional safety briefing videos. Gamification elements such as answer streaks, performance feedback and statistics were found to be especially engaging and motivating. However, the effectiveness of these elements depends on the design and balance between gamification and important safety information. Variation in question formats was also an important aspect to make it less repetitive and to sustain user interest. These findings show that there is a need for more research in this area, particularly regarding information retention and potential gender differences.}},
  author       = {{Saber, Sara and Olsson, Ida}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Exploring Gamification to Enhance Passenger Engagement in Inflight Safety Briefing Videos}},
  year         = {{2026}},
}