The acute cognitive effect caused by short-form and long-form informative and non-informative social media video content
(2026) PSYK12 20261Department of Psychology
- Abstract (Swedish)
- Denna studie undersökte hur längden på videor på sociala medier och videornas
innehållstyp influerade arbetsminne och inhibering. Totalt deltog 40 deltagare i åldern 20-44 år, vilka delades in i fyra grupper. Deltagarna fick se antingen en TikTok-spellista med ett flertal korta videor eller en längre YouTube-video, vilka innehöll informativt eller icke-informativt innehåll. Före och efter visningen genomförde deltagarna tre uppgifter: Digit Span Task, Flanker Task och Corsi Block Task. De blev även tillfrågade om ålder, kön, hur mycket tid de ägnar åt dessa typer av videor och vilken typ av innehåll de normalt konsumerar. Enligt hypoteserna förväntades grupperna med korta videos och grupperna med icke-informativt innehåll prestera sämre... (More) - Denna studie undersökte hur längden på videor på sociala medier och videornas
innehållstyp influerade arbetsminne och inhibering. Totalt deltog 40 deltagare i åldern 20-44 år, vilka delades in i fyra grupper. Deltagarna fick se antingen en TikTok-spellista med ett flertal korta videor eller en längre YouTube-video, vilka innehöll informativt eller icke-informativt innehåll. Före och efter visningen genomförde deltagarna tre uppgifter: Digit Span Task, Flanker Task och Corsi Block Task. De blev även tillfrågade om ålder, kön, hur mycket tid de ägnar åt dessa typer av videor och vilken typ av innehåll de normalt konsumerar. Enligt hypoteserna förväntades grupperna med korta videos och grupperna med icke-informativt innehåll prestera sämre än deras motsvarande grupper. Resultaten visade inga signifikanta skillnader när man endast jämförde testernas resultat mellan grupperna. Däremot påvisades ett signifikant samband mellan Corsi Block Task och informationstyp när frågesvaren lades till som kovariater, F(1, 31) = 4.19, p = .049, ƞ²p =.12. Slutsatsen för detta arbete är att sambandet mellan sociala medier och kognitiva funktioner möjligtvis påverkas av flera olika variabler. Därav behövs ytterligare forskning för att förstå dessa samband. (Less) - Abstract
- This study investigated how the length of social media videos and content type influenced working memory and inhibition. A total of 40 participants aged 20-44 years were assigned to four different groups. They watched either a TikTok playlist with several short-form videos or a longer YouTube video containing informative or non-informative content. Before and after the viewing session, the participants completed three tasks: the Digit Span Task, the Flanker Task and the Corsi Block Task. They were also asked a few questions about age, gender, time spent on these types of videos and the type of content they usually consume. The hypotheses predicted that the groups with short-form videos and the groups with non-informative videos would... (More)
- This study investigated how the length of social media videos and content type influenced working memory and inhibition. A total of 40 participants aged 20-44 years were assigned to four different groups. They watched either a TikTok playlist with several short-form videos or a longer YouTube video containing informative or non-informative content. Before and after the viewing session, the participants completed three tasks: the Digit Span Task, the Flanker Task and the Corsi Block Task. They were also asked a few questions about age, gender, time spent on these types of videos and the type of content they usually consume. The hypotheses predicted that the groups with short-form videos and the groups with non-informative videos would perform worse than their counterparts. These were rejected when no significant differences in task performance were found between the groups when only compared to task results. However, when analyzing the Corsi Block Task with the questionnaire variables as covariates, a significant association was found between the Corsi post test and information type, F(1, 31) = 4.19, p = .049, ƞ²p =.12. Our findings suggest that cognitive functions are possibly moderated by multiple interacting variables and further research is needed. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/student-papers/record/9233401
- author
- Olivecrona, Jacob LU and Högbom Fridén, Nicole LU
- supervisor
-
- Kirill Elin LU
- organization
- course
- PSYK12 20261
- year
- 2026
- type
- M2 - Bachelor Degree
- subject
- keywords
- short-form videos, long-form videos, informative, non-informative, working memory, inhibition, dual theory, brain rot
- language
- English
- id
- 9233401
- date added to LUP
- 2026-06-17 08:59:28
- date last changed
- 2026-06-17 08:59:28
@misc{9233401,
abstract = {{This study investigated how the length of social media videos and content type influenced working memory and inhibition. A total of 40 participants aged 20-44 years were assigned to four different groups. They watched either a TikTok playlist with several short-form videos or a longer YouTube video containing informative or non-informative content. Before and after the viewing session, the participants completed three tasks: the Digit Span Task, the Flanker Task and the Corsi Block Task. They were also asked a few questions about age, gender, time spent on these types of videos and the type of content they usually consume. The hypotheses predicted that the groups with short-form videos and the groups with non-informative videos would perform worse than their counterparts. These were rejected when no significant differences in task performance were found between the groups when only compared to task results. However, when analyzing the Corsi Block Task with the questionnaire variables as covariates, a significant association was found between the Corsi post test and information type, F(1, 31) = 4.19, p = .049, ƞ²p =.12. Our findings suggest that cognitive functions are possibly moderated by multiple interacting variables and further research is needed.}},
author = {{Olivecrona, Jacob and Högbom Fridén, Nicole}},
language = {{eng}},
note = {{Student Paper}},
title = {{The acute cognitive effect caused by short-form and long-form informative and non-informative social media video content}},
year = {{2026}},
}