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Vad vore en romcom utan sin klänning? En semiotisk analys av klänningens roll i film under 90-och 00-talet

Ekecrantz, Gabrielle LU and Månsson, Ida LU (2026) MODK63 20261
Division of Fashion Studies
Abstract
This bachelor’s thesis investigates the role of the dress in three different romcom movies from the 1990s and 2000s. The chosen dresses for this analysis are the colorful mini-dress from 13 going on 30 (2004), the yellow gown from How to Lose A Guy in 10 Days (2003) and the purple-blue ballgown from 10 Things I Hate About You (1999). This thesis uses a semiotic analysis by Roland Barthes to study the denotation and connotation of the dresses and then further on applies it to how the dresses play a role for the different character's development and status in the movies. Moreover, this is connected to the representation of the male gaze, a theory by Laura Mulvey, in relation with the dresses. Furthermore, the theory of cultural and social... (More)
This bachelor’s thesis investigates the role of the dress in three different romcom movies from the 1990s and 2000s. The chosen dresses for this analysis are the colorful mini-dress from 13 going on 30 (2004), the yellow gown from How to Lose A Guy in 10 Days (2003) and the purple-blue ballgown from 10 Things I Hate About You (1999). This thesis uses a semiotic analysis by Roland Barthes to study the denotation and connotation of the dresses and then further on applies it to how the dresses play a role for the different character's development and status in the movies. Moreover, this is connected to the representation of the male gaze, a theory by Laura Mulvey, in relation with the dresses. Furthermore, the theory of cultural and social capital by Pierre Bourdieu is used to analyse the character's status. Based on the current state of research, there is a lack in how the dresses have been studied in especially romcom movies during this time period, in relation to the meaning they bring to the characters and the storylines of the movies. The result of the analysis communicates the meaning and importance behind the dresses in these romcom movies. Further on, it explains how the dresses affect the female characters in various ways, shows how the male gaze is connected to them and how they symbolise different forms of status. In conclusion, the results of the analysis indicate how the chosen dresses have played an important role in shaping both the films and their characters. (Less)
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author
Ekecrantz, Gabrielle LU and Månsson, Ida LU
supervisor
organization
course
MODK63 20261
year
type
M2 - Bachelor Degree
subject
keywords
Keywords: Dresses, romcom movies, 90s and 00s, semiotic analysis, the male gaze, Social and cultural capital. Nyckelord: Klänningar, romcom-filmer, 90- och 00-tal, semiotisk analys, den manliga blicken, socialt och kulturellt kapital.
language
Swedish
id
9244764
date added to LUP
2026-07-06 09:16:19
date last changed
2026-07-06 09:16:19
@misc{9244764,
  abstract     = {{This bachelor’s thesis investigates the role of the dress in three different romcom movies from the 1990s and 2000s. The chosen dresses for this analysis are the colorful mini-dress from 13 going on 30 (2004), the yellow gown from How to Lose A Guy in 10 Days (2003) and the purple-blue ballgown from 10 Things I Hate About You (1999). This thesis uses a semiotic analysis by Roland Barthes to study the denotation and connotation of the dresses and then further on applies it to how the dresses play a role for the different character's development and status in the movies. Moreover, this is connected to the representation of the male gaze, a theory by Laura Mulvey, in relation with the dresses. Furthermore, the theory of cultural and social capital by Pierre Bourdieu is used to analyse the character's status. Based on the current state of research, there is a lack in how the dresses have been studied in especially romcom movies during this time period, in relation to the meaning they bring to the characters and the storylines of the movies. The result of the analysis communicates the meaning and importance behind the dresses in these romcom movies. Further on, it explains how the dresses affect the female characters in various ways, shows how the male gaze is connected to them and how they symbolise different forms of status. In conclusion, the results of the analysis indicate how the chosen dresses have played an important role in shaping both the films and their characters.}},
  author       = {{Ekecrantz, Gabrielle and Månsson, Ida}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Vad vore en romcom utan sin klänning? En semiotisk analys av klänningens roll i film under 90-och 00-talet}},
  year         = {{2026}},
}