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Kan historien lära oss att konsumera hållbart? : en komparativ studie på ett förindustriellt och postindustriellt klädbruk

Andersson, Anton LU and Lundgren, Julia LU (2026) MODK63 20261
Division of Fashion Studies
Abstract
This thesis has through a comparative analysis, of a preindustrial clothing culture and a postindustrial clothing culture, researched if it is possible to implement a preindustrial clothing usage in todays society, in order to create a more sustainable future in fashion. This was done through an analysis and comparison of wardrobe studies from both periods, with the usage of three terms and theories containing value and price, consumption and sustainability. Our conclusion points towards individuals difficulties to change their consumption habits to be more sustainable, even though they value sustainability highly. This is because individuals have lost control over the production and material they used to possess. With this insight we have... (More)
This thesis has through a comparative analysis, of a preindustrial clothing culture and a postindustrial clothing culture, researched if it is possible to implement a preindustrial clothing usage in todays society, in order to create a more sustainable future in fashion. This was done through an analysis and comparison of wardrobe studies from both periods, with the usage of three terms and theories containing value and price, consumption and sustainability. Our conclusion points towards individuals difficulties to change their consumption habits to be more sustainable, even though they value sustainability highly. This is because individuals have lost control over the production and material they used to possess. With this insight we have concluded that the material owners, specifically the fast fashion companies, could learn from the preindustrial societies ways of material and clothing usage. This could be done by creating clothes built for change and recycling. Further, an increase in price could communicate a change of value to the consumers, which could result in a change of consumption habits. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Anton LU and Lundgren, Julia LU
supervisor
organization
course
MODK63 20261
year
type
M2 - Bachelor Degree
subject
keywords
Consumption, value, sustainability, clothing habits, historical perspective, comparison.
language
Swedish
id
9244939
date added to LUP
2026-07-06 09:17:08
date last changed
2026-07-06 09:17:08
@misc{9244939,
  abstract     = {{This thesis has through a comparative analysis, of a preindustrial clothing culture and a postindustrial clothing culture, researched if it is possible to implement a preindustrial clothing usage in todays society, in order to create a more sustainable future in fashion. This was done through an analysis and comparison of wardrobe studies from both periods, with the usage of three terms and theories containing value and price, consumption and sustainability. Our conclusion points towards individuals difficulties to change their consumption habits to be more sustainable, even though they value sustainability highly. This is because individuals have lost control over the production and material they used to possess. With this insight we have concluded that the material owners, specifically the fast fashion companies, could learn from the preindustrial societies ways of material and clothing usage. This could be done by creating clothes built for change and recycling. Further, an increase in price could communicate a change of value to the consumers, which could result in a change of consumption habits.}},
  author       = {{Andersson, Anton and Lundgren, Julia}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Kan historien lära oss att konsumera hållbart? : en komparativ studie på ett förindustriellt och postindustriellt klädbruk}},
  year         = {{2026}},
}