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- 2008
- Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.
- 2007
- Branding and brand hacking - an investigation of the struggle for the meaning of cultural and commercial symbols between the dominating and sub- and counter-cultural spheres.
- Faile vs. Banksy : an investigation of the unsanctioned urban expression and its development in the transition from the street to the gallery.