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- 2025
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Mark
Storytelling and Archetype Strategies Used to Construct a Chinese CEO Brand — Case Study of Lei Jun, CEO of Xiaomi
- Master (Two yrs)
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Mark
Personal Branding Practice of Rural Influencers on TikTok (Douyin) in China
- Master (Two yrs)
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Mark
Speaking Oats to Power: Exploring Polarization and Agonistic Pluralism in Oatly’s U.S. Brand Activism Discourse
- Master (Two yrs)
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Mark
Framing Sustainability on Social Media: A Comparative Analysis of Inside-Out and Oustide-In Patagonia´s Instagram and TikTok digital content
- Master (Two yrs)
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Mark
Constructing Legitimacy: A Discourse Analysis of Moral Brand Communication
- Master (Two yrs)
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Mark
Fostering a Culture of Sustainability: The contribution of internal sustainability communication in promoting sustainable development – a case study
- Master (Two yrs)
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Mark
NGO Communication Countering Character Assassination in Georgia
- Master (Two yrs)
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Mark
Beyond Humor: Unpacking the Power of Branded Entertainment in Crisis Communication
- Master (Two yrs)
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Mark
Resisting Authenticity: How young adults perceive authenticity in brand communication on TikTok
- Master (Two yrs)
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Mark
Sensemaking in the Digital Workplace, A Case Study of Organizational Identity Construction via ISM at Tencent
- Master (Two yrs)