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2010
Mark Inspiration Rather Than Limitation - Consumers Perspective on Perceived Value and Attitude towards One-to-one Marketing Oriented Loyalty Programs
Kronström, Karin and Flink, Jessica (2010)
Department of Business Administration
- Master (One yr)
2002
Mark Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv
Johansson, Camilla and Rydorff, Lena (2002)
Department of Business Administration
- Master (One yr)