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Model for Print Quality Evaluation of Hybrid Printer Matter

Viström, Magnus LU and Gidlund, Åsa (2006) TAGA In [Host publication title missing]
Abstract
Pressure on reducing prices and a market demand for customisation and shorter production runs give cause for investigating alternatives to conventional printing. Traditional technologies, such as flexography and offset, are all using static printing forms, while a digital printing unit prints information directly from the data file. Hence, the latter alternative makes it possible to produce short runs, even providing every printed copy with a specific design. However, one disadvantage, when high volumes are produced, is the higher cost per copy for digital printing.

Another approach is to use hybrid printing, where digital printing is used to add information onto substrates, pre-printed using conventional printing technology.... (More)
Pressure on reducing prices and a market demand for customisation and shorter production runs give cause for investigating alternatives to conventional printing. Traditional technologies, such as flexography and offset, are all using static printing forms, while a digital printing unit prints information directly from the data file. Hence, the latter alternative makes it possible to produce short runs, even providing every printed copy with a specific design. However, one disadvantage, when high volumes are produced, is the higher cost per copy for digital printing.

Another approach is to use hybrid printing, where digital printing is used to add information onto substrates, pre-printed using conventional printing technology. Conventional technology can then be used to gain large-scale advantages, while digital printing makes it is possible to customise certain parts of the original design for any printed copy, if desired. Hence, information can be tailored to lit different segments or specific customer needs

It is always important to achieve a high and constant print quality. When a digital print is added onto a pre-printed substrate, it is essential that the final result from this combination is of high print quality too. Hence, it is important to know how the different technologies interact and how this can be measured.

The aim of this investigation was to identify factors that influence the print quality of hybrid printed matter and that are important to consider in the design and evaluation of a hybrid printing production. The focus in this study was on hybrid printed mailer, where the added print was supposed to blend in with the pre-printed background.

Samples had been made by carrying out flexography and inkjet printing trials, together with a hybrid printing trial. In the latter trial, printed objects were added by a high-speed inkjet press to a pre-printed flexography substrate. The objects added consisted of elements for technical measurements and pictorial elements, aimed at fitting into a flexography pre-printed image background, for visual evaluations. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
hybrid printing, quality mode!, print quality, flexography, inkjet
in
[Host publication title missing]
pages
21 pages
publisher
TAGA
conference name
TAGA
language
English
LU publication?
yes
id
49933fc2-93ce-46af-bbbc-d1022854d9da (old id 1149488)
date added to LUP
2008-05-27 14:51:17
date last changed
2016-04-16 07:56:50
@misc{49933fc2-93ce-46af-bbbc-d1022854d9da,
  abstract     = {Pressure on reducing prices and a market demand for customisation and shorter production runs give cause for investigating alternatives to conventional printing. Traditional technologies, such as flexography and offset, are all using static printing forms, while a digital printing unit prints information directly from the data file. Hence, the latter alternative makes it possible to produce short runs, even providing every printed copy with a specific design. However, one disadvantage, when high volumes are produced, is the higher cost per copy for digital printing. <br/><br>
Another approach is to use hybrid printing, where digital printing is used to add information onto substrates, pre-printed using conventional printing technology. Conventional technology can then be used to gain large-scale advantages, while digital printing makes it is possible to customise certain parts of the original design for any printed copy, if desired. Hence, information can be tailored to lit different segments or specific customer needs <br/><br>
It is always important to achieve a high and constant print quality. When a digital print is added onto a pre-printed substrate, it is essential that the final result from this combination is of high print quality too. Hence, it is important to know how the different technologies interact and how this can be measured. <br/><br>
The aim of this investigation was to identify factors that influence the print quality of hybrid printed matter and that are important to consider in the design and evaluation of a hybrid printing production. The focus in this study was on hybrid printed mailer, where the added print was supposed to blend in with the pre-printed background. <br/><br>
Samples had been made by carrying out flexography and inkjet printing trials, together with a hybrid printing trial. In the latter trial, printed objects were added by a high-speed inkjet press to a pre-printed flexography substrate. The objects added consisted of elements for technical measurements and pictorial elements, aimed at fitting into a flexography pre-printed image background, for visual evaluations.},
  author       = {Viström, Magnus and Gidlund, Åsa},
  keyword      = {hybrid printing,quality mode!,print quality,flexography,inkjet},
  language     = {eng},
  pages        = {21},
  publisher    = {ARRAY(0xb6b8cf8)},
  series       = {[Host publication title missing]},
  title        = {Model for Print Quality Evaluation of Hybrid Printer Matter},
  year         = {2006},
}