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Irriterat deltagande: att använda virtuella fokusgrupper för att studera politisk mobilisering i sociala nätverk.

Gustafsson, Nils LU (2008) Annual methods seminar of political science doctoral candidates
Abstract
The paper is in part an evaluation of using virtual focus groups in existing commercial platforms as a research method, in part a pilot study on motives and perceptions of Facebook users concerning political participation in social media. Two focus groups were set up in the commercial social network Facebook, consisting each of six participants, all of them residing in Sweden. One of the groups consisted of politically active people, the other group of politically inactive people. The method evaluation finds that virtual foccus groups is a useful and cost-effective method in obtaining data, but that commercial platforms should be chosen carefully. The pilot study shows that the relationship of the recruiting sender is as important as the... (More)
The paper is in part an evaluation of using virtual focus groups in existing commercial platforms as a research method, in part a pilot study on motives and perceptions of Facebook users concerning political participation in social media. Two focus groups were set up in the commercial social network Facebook, consisting each of six participants, all of them residing in Sweden. One of the groups consisted of politically active people, the other group of politically inactive people. The method evaluation finds that virtual foccus groups is a useful and cost-effective method in obtaining data, but that commercial platforms should be chosen carefully. The pilot study shows that the relationship of the recruiting sender is as important as the political content when facebook users decide whether to participate by joining a group or a cause, at least for the participants in this study. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
social media, social networks, Facebook, political participation, focus groups, virtual focus groups
pages
30 pages
conference name
Annual methods seminar of political science doctoral candidates
project
Viral politik. Politisk mobilisering i sociala medier
language
Swedish
LU publication?
yes
id
26c43293-de65-4250-b254-1a35410e446f (old id 1159430)
date added to LUP
2008-06-12 13:49:11
date last changed
2016-04-16 09:52:59
@misc{26c43293-de65-4250-b254-1a35410e446f,
  abstract     = {The paper is in part an evaluation of using virtual focus groups in existing commercial platforms as a research method, in part a pilot study on motives and perceptions of Facebook users concerning political participation in social media. Two focus groups were set up in the commercial social network Facebook, consisting each of six participants, all of them residing in Sweden. One of the groups consisted of politically active people, the other group of politically inactive people. The method evaluation finds that virtual foccus groups is a useful and cost-effective method in obtaining data, but that commercial platforms should be chosen carefully. The pilot study shows that the relationship of the recruiting sender is as important as the political content when facebook users decide whether to participate by joining a group or a cause, at least for the participants in this study.},
  author       = {Gustafsson, Nils},
  keyword      = {social media,social networks,Facebook,political participation,focus groups,virtual focus groups},
  language     = {swe},
  pages        = {30},
  title        = {Irriterat deltagande: att använda virtuella fokusgrupper för att studera politisk mobilisering i sociala nätverk.},
  year         = {2008},
}