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Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research

Bondesson, Niklas LU (2007) 19th Business Administration Conference (NFF), 2007
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author
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
19th Business Administration Conference (NFF), 2007
language
English
LU publication?
yes
id
acf48832-4b38-4b4c-a78f-02e60f896407 (old id 1386431)
date added to LUP
2009-04-20 12:27:21
date last changed
2016-07-13 10:32:21
@misc{acf48832-4b38-4b4c-a78f-02e60f896407,
  author       = {Bondesson, Niklas},
  language     = {eng},
  title        = {Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research},
  year         = {2007},
}