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Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications

Bondesson, Niklas LU (2007) Academy Of Marketing
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Contribution to conference
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conference name
Academy Of Marketing
language
English
LU publication?
yes
id
1b4ca8b9-b8ef-4809-8145-d028bff03a27 (old id 1386432)
date added to LUP
2009-04-20 12:27:21
date last changed
2016-04-16 10:57:49
@misc{1b4ca8b9-b8ef-4809-8145-d028bff03a27,
  author       = {Bondesson, Niklas},
  language     = {eng},
  title        = {Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications},
  year         = {2007},
}