Advanced

The discursive construction, reproduction and continuance of national cultures: A critical study of the cross-cultural management discourse

Moulettes, Agneta LU (2009)
Abstract
Considering that businesses, whether they operate on a global or a domestic market, are affected by globalization, cross-cultural management is without doubt an urgent topic in current management and education. However, despite this urgency and the commendable intention behind the endeavour to enhance people’s cultural knowledge, current models on national cultures are problematic since they rely on simplistic ideas and crude stereotypes which perpetrate prejudice representations of self and others. This is problematic because these models are presented as ‘true’ portrayals of national culture rather than constructed representations. It is problematic also because it continues to hold the power to shape the perception of self and others by... (More)
Considering that businesses, whether they operate on a global or a domestic market, are affected by globalization, cross-cultural management is without doubt an urgent topic in current management and education. However, despite this urgency and the commendable intention behind the endeavour to enhance people’s cultural knowledge, current models on national cultures are problematic since they rely on simplistic ideas and crude stereotypes which perpetrate prejudice representations of self and others. This is problematic because these models are presented as ‘true’ portrayals of national culture rather than constructed representations. It is problematic also because it continues to hold the power to shape the perception of self and others by disseminating cultural representations based on neocolonial structures.



Informed by postcolonial ideas and using critical discourse analysis, the aim of this thesis is to critically investigate the way the concept of national culture has been constructed by cross-cultural management scholars and the way it is treated by international textbooks authors. It further aims at investigating how the notion of national culture is rhetorically and discursively used by organizational members in mundane conversations. Instead of contributing to the critique that already has been raised towards current cross-cultural models or trying to refine these models by adding yet another quantitative study, the intention here is rather to critically investigate the underlying causes that made the reproduction of cultural stereotypes and the construction of cultural hierarchies between nations possible. Hence, the thesis includes four independent but interrelated chapters that can best be described as qualitative studies, which are seeking to understand how national cultures have been constructed, disseminated, and reproduced through discourse. (Less)
Please use this url to cite or link to this publication:
author
opponent
  • Professor Rebecca, Piekkkari, Helsinki School of Economics, Finland
organization
publishing date
type
Thesis
publication status
published
subject
keywords
national culture, cross-cultural management, postcolonial theory, neocolonialism, qualitative investigation, critical discourse analysis
pages
248 pages
publisher
Lund Institute of Economic Research
defense location
EC3-109
defense date
2009-10-20 10:00
ISBN
978-91-85113-38-5
91-85113-38-7
language
English
LU publication?
yes
id
abf46d2d-ded1-487d-92ca-7cd220b41084 (old id 1479830)
date added to LUP
2009-09-28 09:17:17
date last changed
2016-09-19 08:45:01
@misc{abf46d2d-ded1-487d-92ca-7cd220b41084,
  abstract     = {Considering that businesses, whether they operate on a global or a domestic market, are affected by globalization, cross-cultural management is without doubt an urgent topic in current management and education. However, despite this urgency and the commendable intention behind the endeavour to enhance people’s cultural knowledge, current models on national cultures are problematic since they rely on simplistic ideas and crude stereotypes which perpetrate prejudice representations of self and others. This is problematic because these models are presented as ‘true’ portrayals of national culture rather than constructed representations. It is problematic also because it continues to hold the power to shape the perception of self and others by disseminating cultural representations based on neocolonial structures. <br/><br>
<br/><br>
Informed by postcolonial ideas and using critical discourse analysis, the aim of this thesis is to critically investigate the way the concept of national culture has been constructed by cross-cultural management scholars and the way it is treated by international textbooks authors. It further aims at investigating how the notion of national culture is rhetorically and discursively used by organizational members in mundane conversations. Instead of contributing to the critique that already has been raised towards current cross-cultural models or trying to refine these models by adding yet another quantitative study, the intention here is rather to critically investigate the underlying causes that made the reproduction of cultural stereotypes and the construction of cultural hierarchies between nations possible. Hence, the thesis includes four independent but interrelated chapters that can best be described as qualitative studies, which are seeking to understand how national cultures have been constructed, disseminated, and reproduced through discourse.},
  author       = {Moulettes, Agneta},
  isbn         = {978-91-85113-38-5},
  keyword      = {national culture,cross-cultural management,postcolonial theory,neocolonialism,qualitative investigation,critical discourse analysis},
  language     = {eng},
  pages        = {248},
  publisher    = {ARRAY(0x84ecd40)},
  title        = {The discursive construction, reproduction and continuance of national cultures: A critical study of the cross-cultural management discourse},
  year         = {2009},
}