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Competitive Advantage Through Packaging Design? Propositions for Supply Chain Effectiveness and Efficiency

Olander Roese, Malin LU and Nilsson, Fredrik LU (2009) 17th International Conference on Engineering Design - ICED'09 In Proceedings of the 17th International Conference on Engineering Design (ICED'09) 1. p.279-290
Abstract
Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging... (More)
Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging innovation in itself is so unexplored for supply chain effectiveness and efficiency. The findings are based on three case studies, an extensive literature review and previous empirical research, resulting in four propositions for future research and development that are of high relevance for product and packaging developers, designers and supply chain managers. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Packaging design, supply chain management, logistics, product innovation engineering, packaging logistics
in
Proceedings of the 17th International Conference on Engineering Design (ICED'09)
volume
1
pages
279 - 290
publisher
Design Society
conference name
17th International Conference on Engineering Design - ICED'09
external identifiers
  • Scopus:79960893472
ISBN
9 781904 670056
language
English
LU publication?
yes
id
64968495-9775-4e17-9371-9e79b9e27ed3 (old id 1690966)
date added to LUP
2010-10-07 15:38:31
date last changed
2016-10-13 04:36:48
@misc{64968495-9775-4e17-9371-9e79b9e27ed3,
  abstract     = {Packaging is becoming increasingly important from a marketing as well as logistics perspective, particularly for actors in consumer product supply chains. However, the role of packaging in creating or contributing to the competitive advantage of a company or a whole supply chain is still unexplored to a large extent. This is even the case in businesses where research has shown the benefits of conscious packaging design and development, and integrated packaging and product development. Similarly, packaging design as a driver for innovation has been studied to a limited extent. This paper elaborates on why the potential of integrated package and product development is realized to such a limited extent and why the potential of packaging innovation in itself is so unexplored for supply chain effectiveness and efficiency. The findings are based on three case studies, an extensive literature review and previous empirical research, resulting in four propositions for future research and development that are of high relevance for product and packaging developers, designers and supply chain managers.},
  author       = {Olander Roese, Malin and Nilsson, Fredrik},
  isbn         = {9 781904 670056},
  keyword      = {Packaging design,supply chain management,logistics,product innovation engineering,packaging logistics},
  language     = {eng},
  pages        = {279--290},
  publisher    = {ARRAY(0xba88848)},
  series       = {Proceedings of the 17th International Conference on Engineering Design (ICED'09)},
  title        = {Competitive Advantage Through Packaging Design? Propositions for Supply Chain Effectiveness and Efficiency},
  volume       = {1},
  year         = {2009},
}