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Integrating corporate social responsibility with marketing strategies in retailing

Cerne, Annette LU (2003)
Abstract
In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. The perspective is that of a retail organisation. The retailer not only has immediate contact with consumers, but is also directly influenced by what is happening at the supplier sites where their products are manufactured. Today, several retailers communicate their CSR activities to consumers, but how do these retailers manage their CSR in their own organisation and in their relationships with the suppliers of the retail brand... (More)
In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. The perspective is that of a retail organisation. The retailer not only has immediate contact with consumers, but is also directly influenced by what is happening at the supplier sites where their products are manufactured. Today, several retailers communicate their CSR activities to consumers, but how do these retailers manage their CSR in their own organisation and in their relationships with the suppliers of the retail brand products?

Existing theories on CSR, retailing and channel management are assembled to provide useful guidance on how to work with CSR in a retail organisation and in its relationships with suppliers. A framework with input from an empirical study of one Swedish and one British leading food retailer, expressing an ambition to be socially responsible, is suggested for the analysis of CSR in a retail organisation and in relationship with suppliers of retail brand products. The empirical findings are intended to provide better insight into retail intra- and inter-firm successes and challenges with CSR. (Less)
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type
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publication status
published
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pages
207 pages
publisher
Lund Business Press
ISBN
91-85113-00-X
language
English
LU publication?
yes
id
c66627d1-d697-4e67-a6ed-635bc2de00c2 (old id 1717444)
date added to LUP
2010-11-22 13:59:47
date last changed
2016-09-19 08:45:06
@misc{c66627d1-d697-4e67-a6ed-635bc2de00c2,
  abstract     = {In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. The perspective is that of a retail organisation. The retailer not only has immediate contact with consumers, but is also directly influenced by what is happening at the supplier sites where their products are manufactured. Today, several retailers communicate their CSR activities to consumers, but how do these retailers manage their CSR in their own organisation and in their relationships with the suppliers of the retail brand products?<br/><br>
Existing theories on CSR, retailing and channel management are assembled to provide useful guidance on how to work with CSR in a retail organisation and in its relationships with suppliers. A framework with input from an empirical study of one Swedish and one British leading food retailer, expressing an ambition to be socially responsible, is suggested for the analysis of CSR in a retail organisation and in relationship with suppliers of retail brand products. The empirical findings are intended to provide better insight into retail intra- and inter-firm successes and challenges with CSR.},
  author       = {Cerne, Annette},
  isbn         = {91-85113-00-X},
  language     = {eng},
  pages        = {207},
  publisher    = {ARRAY(0x8b2e188)},
  title        = {Integrating corporate social responsibility with marketing strategies in retailing},
  year         = {2003},
}