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Designing Rites to Re-Enchant Secularised Society: Cases from Contemporary Sweden

Hornborg, Anne-Christine LU (2011) In Reflexivity, Media, Design and Visuality 4. p.671-691
Abstract
Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.

Sweden, which is said to be one of the most secularized societies in the world,... (More)
Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.

Sweden, which is said to be one of the most secularized societies in the world, instead has allowed the public domain to be colonized by new, spiritualized practices. Sold as therapy, the services of new spiritual leaders offer anti-stress techniques to prevent burnout, or leaders are trained to develop their leadership in coaching activities. The new rites,which in the 1970s would have been classified as New Age and restricted to the private domain, are thus becoming integrated into the public domain of Swedish society. (Less)
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
New spiritual practices, therapy, coaching activities, commodification of rites
in
Reflexivity, Media, Design and Visuality
editor
Ahn, Gregor and Michaels, Axel
volume
4
pages
671 - 691
publisher
Harrassowitz
ISBN
978-3447062046
language
English
LU publication?
yes
id
464709a6-3ad8-4dfd-a3cd-4f19de6ffe40 (old id 2117175)
date added to LUP
2011-09-08 14:17:38
date last changed
2016-04-16 07:55:53
@misc{464709a6-3ad8-4dfd-a3cd-4f19de6ffe40,
  abstract     = {Detraditionalization in late modernity has both affected traditional religion and the domain of clinical therapy. New varieties of spiritualized therapy are rapidly increasing in contemporary Sweden, typical of which is to have added healing rhetoric to their agenda, such as "find your inner self" or "develop your inner potential". Four common denominators seem to guide these practices: self-made leaders, individual-centered rites, realization of one’s Self, and intense emotions. We might also add a fifth aspect: profit. Rites have become a commodity and are sold as liberating practices for burnt-out souls or for people in pursuit of self-realization.<br/><br>
Sweden, which is said to be one of the most secularized societies in the world, instead has allowed the public domain to be colonized by new, spiritualized practices. Sold as therapy, the services of new spiritual leaders offer anti-stress techniques to prevent burnout, or leaders are trained to develop their leadership in coaching activities. The new rites,which in the 1970s would have been classified as New Age and restricted to the private domain, are thus becoming integrated into the public domain of Swedish society.},
  author       = {Hornborg, Anne-Christine},
  editor       = {Ahn, Gregor and Michaels, Axel},
  isbn         = {978-3447062046},
  keyword      = {New spiritual practices,therapy,coaching activities,commodification of rites},
  language     = {eng},
  pages        = {671--691},
  publisher    = {ARRAY(0xaa3a860)},
  series       = {Reflexivity, Media, Design and Visuality},
  title        = {Designing Rites to Re-Enchant Secularised Society: Cases from Contemporary Sweden},
  volume       = {4},
  year         = {2011},
}