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Att skapa en civil ekonom: Civilekonomprogrammet som en marknadsdriven utbildning

Rennstam, Jens LU and Svensson, Peter LU (2012) In Nordiske Organisasjonsstudier p.77-90
Abstract
In this article we analyze the initial phase (2004–2006) in the establishment
of the vocational degree of ’civilekonom’ [literally: ‘civil economist’] as a
process of professionalization. Drawing upon ideas from discourse analysis,
we investigate texts produced by ’Civilekonomerna’ [the union of economics
and business graduates], ’Lagstiftaren’ [the legislature], and the expert panel
of the assessment process where some universities were granted the right to
issue the degree of ’civilekonom’. The study shows that the establishment
of ‘civilekonom’ as a vocational degree follows a selective, market based
discourse, rather than a resource based one, which is quite unique in the
context of... (More)
In this article we analyze the initial phase (2004–2006) in the establishment
of the vocational degree of ’civilekonom’ [literally: ‘civil economist’] as a
process of professionalization. Drawing upon ideas from discourse analysis,
we investigate texts produced by ’Civilekonomerna’ [the union of economics
and business graduates], ’Lagstiftaren’ [the legislature], and the expert panel
of the assessment process where some universities were granted the right to
issue the degree of ’civilekonom’. The study shows that the establishment
of ‘civilekonom’ as a vocational degree follows a selective, market based
discourse, rather than a resource based one, which is quite unique in the
context of professionalization. Our conclusion is that the establishment of
‘civilekonom’ exemplifies one way in which a profession may undermine
its own source of legitimacy by aiming to satisfy selected recipients, and
trying to sell its services on a market where it initially lacks competitive
advantage. The article ends by pointing at potential long-term problems
with a selectively market based professionalization. We conclude the article
with a discussion of the value of a ‘civil ekonom’ in light of the role of the
modern university in society. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Nordiske Organisasjonsstudier
pages
77 - 90
publisher
Bergen : Fagbokforlaget
ISSN
1501-8237
language
Swedish
LU publication?
yes
id
6b19ed8b-2e1d-4640-bd8c-c74e3057e715 (old id 2337065)
alternative location
https://nos.portfolio.no/download/3001a70c-1531-4ba3-9107-b3288b0c60de
date added to LUP
2012-02-07 13:39:26
date last changed
2016-10-28 08:28:53
@misc{6b19ed8b-2e1d-4640-bd8c-c74e3057e715,
  abstract     = {In this article we analyze the initial phase (2004–2006) in the establishment<br/>of the vocational degree of ’civilekonom’ [literally: ‘civil economist’] as a<br/>process of professionalization. Drawing upon ideas from discourse analysis,<br/>we investigate texts produced by ’Civilekonomerna’ [the union of economics<br/>and business graduates], ’Lagstiftaren’ [the legislature], and the expert panel<br/>of the assessment process where some universities were granted the right to<br/>issue the degree of ’civilekonom’. The study shows that the establishment<br/>of ‘civilekonom’ as a vocational degree follows a selective, market based<br/>discourse, rather than a resource based one, which is quite unique in the<br/>context of professionalization. Our conclusion is that the establishment of<br/>‘civilekonom’ exemplifies one way in which a profession may undermine<br/>its own source of legitimacy by aiming to satisfy selected recipients, and<br/>trying to sell its services on a market where it initially lacks competitive<br/>advantage. The article ends by pointing at potential long-term problems<br/>with a selectively market based professionalization. We conclude the article<br/>with a discussion of the value of a ‘civil ekonom’ in light of the role of the<br/>modern university in society.},
  author       = {Rennstam, Jens and Svensson, Peter},
  issn         = {1501-8237},
  language     = {swe},
  pages        = {77--90},
  publisher    = {ARRAY(0x95c6398)},
  series       = {Nordiske Organisasjonsstudier},
  title        = {Att skapa en civil ekonom: Civilekonomprogrammet som en marknadsdriven utbildning},
  year         = {2012},
}