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Design for the BOP and TOP markets: Strategies used by the design students

Jagtap, Santosh LU ; Larsson, Andreas LU ; Hiort af Ornäs, Viktor LU ; Olander, Elin LU ; Warell, Anders LU and Khadilkar, Pramod (2013) 15th International Conference on Engineering and Product Design Education
Abstract
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This... (More)
The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
in press
subject
keywords
design strategies, poverty, Base of the Pyramid (BOP), design education, protocol analysis
conference name
15th International Conference on Engineering and Product Design Education
language
English
LU publication?
yes
id
681bb116-b121-4225-8461-4c93fe3749e2 (old id 3813809)
alternative location
http://www.designsociety.org/publication/34764/design_for_the_bop_and_top_markets_strategies_used_by_the_design_students
date added to LUP
2013-06-17 08:15:33
date last changed
2016-04-16 11:33:27
@misc{681bb116-b121-4225-8461-4c93fe3749e2,
  abstract     = {The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.},
  author       = {Jagtap, Santosh and Larsson, Andreas and Hiort af Ornäs, Viktor and Olander, Elin and Warell, Anders and Khadilkar, Pramod},
  keyword      = {design strategies,poverty,Base of the Pyramid (BOP),design education,protocol analysis},
  language     = {eng},
  title        = {Design for the BOP and TOP markets: Strategies used by the design students},
  year         = {2013},
}