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The significance of form elements: a study of representational content of design sketches

Abidin, Shahriman Zainal; Warell, Anders LU and Liem, Andre (2011) Procedings of the Second Conference on Creativity and Innovation in Design In [Host publication title missing] p.21-30
Abstract
The purpose of this paper is to understand the significance of form elements through the interpretations of design sketches. These interpretations are provided by designers themselves interpreting expressive characteristics of car images, and by students interpreting the sketches of designers' morphing sequences. In the experimental investigation of the sketching process through morphing sequence exercises, designers used individually driven styles and approaches when creating product form. These approaches produce characteristically different form ideas, which differ (but also show consistency) with respect to type of car category, expression, identity, recognition, format, composition, complexity, etc. Typically, assessment of generated... (More)
The purpose of this paper is to understand the significance of form elements through the interpretations of design sketches. These interpretations are provided by designers themselves interpreting expressive characteristics of car images, and by students interpreting the sketches of designers' morphing sequences. In the experimental investigation of the sketching process through morphing sequence exercises, designers used individually driven styles and approaches when creating product form. These approaches produce characteristically different form ideas, which differ (but also show consistency) with respect to type of car category, expression, identity, recognition, format, composition, complexity, etc. Typically, assessment of generated sketch work and ideas is done using relative heuristic evaluation in a comparative design review. Given a large set of automotive sketches, general patterns of styling emphasis can be identified. The paper concludes that perceptions of designers are varied due to the representation format of the ideas as visual hand sketches. The visual hand sketches point out certain meaning and can be categorized with respect to perceptual characteristics according to the PPE framework and suggest that a tool to support evaluation and generation of early design concepts can be developed, and to support the generation of form ideas with desired characteristics for a brand, product category and market. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Aesthetics, Categorization, Form, Perception, Visual
in
[Host publication title missing]
pages
21 - 30
publisher
ACM
conference name
Procedings of the Second Conference on Creativity and Innovation in Design
external identifiers
  • Scopus:84855671942
ISBN
978-1-4503-0754-3
DOI
10.1145/2079216.2079219
language
English
LU publication?
yes
id
12b8dfde-55b6-4c0d-a2fe-24b45858cce0 (old id 3917969)
date added to LUP
2014-03-21 10:16:25
date last changed
2016-10-13 04:49:34
@misc{12b8dfde-55b6-4c0d-a2fe-24b45858cce0,
  abstract     = {The purpose of this paper is to understand the significance of form elements through the interpretations of design sketches. These interpretations are provided by designers themselves interpreting expressive characteristics of car images, and by students interpreting the sketches of designers' morphing sequences. In the experimental investigation of the sketching process through morphing sequence exercises, designers used individually driven styles and approaches when creating product form. These approaches produce characteristically different form ideas, which differ (but also show consistency) with respect to type of car category, expression, identity, recognition, format, composition, complexity, etc. Typically, assessment of generated sketch work and ideas is done using relative heuristic evaluation in a comparative design review. Given a large set of automotive sketches, general patterns of styling emphasis can be identified. The paper concludes that perceptions of designers are varied due to the representation format of the ideas as visual hand sketches. The visual hand sketches point out certain meaning and can be categorized with respect to perceptual characteristics according to the PPE framework and suggest that a tool to support evaluation and generation of early design concepts can be developed, and to support the generation of form ideas with desired characteristics for a brand, product category and market.},
  author       = {Abidin, Shahriman Zainal and Warell, Anders and Liem, Andre},
  isbn         = {978-1-4503-0754-3},
  keyword      = {Aesthetics,Categorization,Form,Perception,Visual},
  language     = {eng},
  pages        = {21--30},
  publisher    = {ARRAY(0xad03b80)},
  series       = {[Host publication title missing]},
  title        = {The significance of form elements: a study of representational content of design sketches},
  url          = {http://dx.doi.org/10.1145/2079216.2079219},
  year         = {2011},
}