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Experiment on consumer behaviour in fashion E-commerce – experience and insights

Hjort, Klas LU and Hellström, Daniel LU (2014) 3rd Nordic Conference on Consumer Research, 2014 p.1-6
Abstract
As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Experiment, E-commerce, Retail, Returns Policy, Delivery Policy
pages
6 pages
conference name
3rd Nordic Conference on Consumer Research, 2014
language
English
LU publication?
yes
id
de397b6f-3a41-484e-b059-daeb8d99efa9 (old id 4457730)
date added to LUP
2014-06-13 16:10:58
date last changed
2016-04-16 12:05:35
@misc{de397b6f-3a41-484e-b059-daeb8d99efa9,
  abstract     = {As e-commerce continues to grow, so do the competition and expectations from consumers. To meet these challenges, e-tailers need to become more streamlined and understand the behaviour of their customers. An experiment was performed to gain knowledge about the impact of delivery and returns policies on consumer buying behaviour. Realistic and trustworthy results were generated by using a random sample strategy in performing a real-life experiment with actual consumers and products. Neither fictive products nor fictive consumers were used. This paper shares experiences and insights from conducting this experiment.},
  author       = {Hjort, Klas and Hellström, Daniel},
  keyword      = {Experiment,E-commerce,Retail,Returns Policy,Delivery Policy},
  language     = {eng},
  pages        = {1--6},
  title        = {Experiment on consumer behaviour in fashion E-commerce – experience and insights},
  year         = {2014},
}