Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis
(2013) iConference, 2013 p.985-989- Abstract
- In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up... (More)
- In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/4500196
- author
- Nelhans, Gustaf ; Maurin Söderholm, Hanna ; Nolin, Jan ; Klang, Mathias and Lassi, Monica LU
- publishing date
- 2013
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- internet-based culture consumption, spontaneous reactions, anti-piracy, internet, cultural informatics, information policy, social and community informatics
- host publication
- [Host publication title missing]
- pages
- 985 - 989
- publisher
- iSchools
- conference name
- iConference, 2013
- conference location
- Fort Worth, TX, United States
- conference dates
- 2013-02-11 - 2013-02-15
- language
- English
- LU publication?
- no
- id
- 0f2d2266-2d9a-4e34-bd1c-cc3367cd0a0b (old id 4500196)
- alternative location
- http://hdl.handle.net/2142/41278
- date added to LUP
- 2016-04-04 10:55:38
- date last changed
- 2020-06-02 14:33:49
@inproceedings{0f2d2266-2d9a-4e34-bd1c-cc3367cd0a0b, abstract = {{In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”.}}, author = {{Nelhans, Gustaf and Maurin Söderholm, Hanna and Nolin, Jan and Klang, Mathias and Lassi, Monica}}, booktitle = {{[Host publication title missing]}}, keywords = {{internet-based culture consumption; spontaneous reactions; anti-piracy; internet; cultural informatics; information policy; social and community informatics}}, language = {{eng}}, pages = {{985--989}}, publisher = {{iSchools}}, title = {{Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis}}, url = {{https://lup.lub.lu.se/search/files/5654008/4500198.pdf}}, year = {{2013}}, }