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Introduction : Why the Nordic region?

Pamment, James LU (2016) In Place Branding and Public Diplomacy 12(2-3). p.91-98
Abstract
The Nordic region is much admired around the world, but how much of
what we know about these countries has been shaped by their adoption of place
branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the... (More)
The Nordic region is much admired around the world, but how much of
what we know about these countries has been shaped by their adoption of place
branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the articles included in this double special issue. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Place Branding and Public Diplomacy
volume
12
issue
2-3
pages
91 - 98
publisher
Palgrave Macmillan
ISSN
1751-8040
DOI
10.1057/s41254-016-0007-9
language
English
LU publication?
yes
id
81247b4a-c534-4c52-aa2e-e1112d522839
date added to LUP
2016-09-21 16:29:38
date last changed
2016-09-26 16:00:14
@misc{81247b4a-c534-4c52-aa2e-e1112d522839,
  abstract     = {The Nordic region is much admired around the world, but how much of <br/>what we know about these countries has been shaped by their adoption of place<br/>branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the articles included in this double special issue.},
  author       = {Pamment, James},
  issn         = {1751-8040},
  language     = {eng},
  month        = {09},
  number       = {2-3},
  pages        = {91--98},
  publisher    = {ARRAY(0x78878b8)},
  series       = {Place Branding and Public Diplomacy},
  title        = {Introduction : Why the Nordic region?},
  url          = {http://dx.doi.org/10.1057/s41254-016-0007-9},
  volume       = {12},
  year         = {2016},
}