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Innovations in Public Diplomacy & Nation Brands : Inside the House of Sweden

Pamment, James LU (2011) In Place Branding and Public Diplomacy 7(2).
Abstract
This article investigates innovations in public diplomacy and nation
brands through the example of Sweden ’ s Embassy in Washington, DC, the House
of Sweden (HoS). The analysis explores the styles of communication and public
outreach made possible by the interaction between its architectural design, brand
values and public diplomacy applications. Aimed at practitioners and scholars with
an interest in public diplomacy and nation brands, this article assesses the activities,
impact and implications of the House as a platform for public diplomacy. In addition
to using the HoS as a case study in its own right, the article discusses some of the
unique events hosted there, as well as related
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
in
Place Branding and Public Diplomacy
volume
7
issue
2
publisher
Palgrave Macmillan
ISSN
1751-8040
language
English
LU publication?
no
id
935db04a-233d-4364-8e58-6529dbe0e5b4
date added to LUP
2016-05-04 14:45:32
date last changed
2016-06-29 15:43:10
@misc{935db04a-233d-4364-8e58-6529dbe0e5b4,
  abstract     = {This article investigates innovations in public diplomacy and nation<br/>brands through the example of Sweden ’ s Embassy in Washington, DC, the House<br/>of Sweden (HoS). The analysis explores the styles of communication and public<br/>outreach made possible by the interaction between its architectural design, brand<br/>values and public diplomacy applications. Aimed at practitioners and scholars with<br/>an interest in public diplomacy and nation brands, this article assesses the activities,<br/>impact and implications of the House as a platform for public diplomacy. In addition<br/>to using the HoS as a case study in its own right, the article discusses some of the<br/>unique events hosted there, as well as related},
  author       = {Pamment, James},
  issn         = {1751-8040},
  language     = {eng},
  month        = {07},
  number       = {2},
  publisher    = {ARRAY(0x8c98488)},
  series       = {Place Branding and Public Diplomacy},
  title        = {Innovations in Public Diplomacy & Nation Brands : Inside the House of Sweden},
  volume       = {7},
  year         = {2011},
}