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Strategic Communication Campaigns at the Foreign and Commonwealth Office : Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland

Pamment, James LU (2015) In International Journal of Strategic Communication 9(2). p.118-133
Abstract

This article investigates strategic communication in the context of the wider adoption of “campaign” approaches to public diplomacy at the Foreign & Commonwealth Office. The three case studies are the visit of Pope Benedict XVI to the United Kingdom, the marriage of HRH Prince William to Kate Middleton, and Queen Elizabeth II’s visit to Ireland. The analytical framework seeks to situate strategic communication theory within a political–economic environment pervaded by a dependence on the media and its institutions for sociopolitical knowledge. Therefore, while affirming the growth and influence of strategic communication as a social phenomenon, this article questions how processes of mediatization impact strategic communication, its... (More)

This article investigates strategic communication in the context of the wider adoption of “campaign” approaches to public diplomacy at the Foreign & Commonwealth Office. The three case studies are the visit of Pope Benedict XVI to the United Kingdom, the marriage of HRH Prince William to Kate Middleton, and Queen Elizabeth II’s visit to Ireland. The analytical framework seeks to situate strategic communication theory within a political–economic environment pervaded by a dependence on the media and its institutions for sociopolitical knowledge. Therefore, while affirming the growth and influence of strategic communication as a social phenomenon, this article questions how processes of mediatization impact strategic communication, its organization and practices. The case studies reveal characteristic techniques such as managing mediated spaces for meetings and discussion; shaping the salience of target groups, stakeholders, and participants; an emphasis on values and norms that may be tailored efficiently to different circumstances; and, a strong focus on achieving strategic consistency across diverse messages and messengers. The results will be of interest to researchers and students interested in better understanding how organizations utilize complementary communicative techniques to shape knowledge and steer experiences of political events in ways supportive of their overarching goals.

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author
publishing date
type
Contribution to journal
publication status
published
subject
in
International Journal of Strategic Communication
volume
9
issue
2
pages
16 pages
publisher
Taylor & Francis
external identifiers
  • Scopus:84927776774
ISSN
1553-118X
DOI
10.1080/1553118X.2015.1008633
language
English
LU publication?
no
id
f2cdb0a3-d1c9-4628-b1e5-98f7a0868434
date added to LUP
2016-05-03 11:02:31
date last changed
2016-07-01 09:51:21
@misc{f2cdb0a3-d1c9-4628-b1e5-98f7a0868434,
  abstract     = {<p>This article investigates strategic communication in the context of the wider adoption of “campaign” approaches to public diplomacy at the Foreign &amp; Commonwealth Office. The three case studies are the visit of Pope Benedict XVI to the United Kingdom, the marriage of HRH Prince William to Kate Middleton, and Queen Elizabeth II’s visit to Ireland. The analytical framework seeks to situate strategic communication theory within a political–economic environment pervaded by a dependence on the media and its institutions for sociopolitical knowledge. Therefore, while affirming the growth and influence of strategic communication as a social phenomenon, this article questions how processes of mediatization impact strategic communication, its organization and practices. The case studies reveal characteristic techniques such as managing mediated spaces for meetings and discussion; shaping the salience of target groups, stakeholders, and participants; an emphasis on values and norms that may be tailored efficiently to different circumstances; and, a strong focus on achieving strategic consistency across diverse messages and messengers. The results will be of interest to researchers and students interested in better understanding how organizations utilize complementary communicative techniques to shape knowledge and steer experiences of political events in ways supportive of their overarching goals.</p>},
  author       = {Pamment, James},
  issn         = {1553-118X},
  language     = {eng},
  month        = {04},
  number       = {2},
  pages        = {118--133},
  publisher    = {ARRAY(0x9a23e18)},
  series       = {International Journal of Strategic Communication},
  title        = {Strategic Communication Campaigns at the Foreign and Commonwealth Office : Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland},
  url          = {http://dx.doi.org/10.1080/1553118X.2015.1008633},
  volume       = {9},
  year         = {2015},
}