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Melissa Aronczyk, Branding the Nation: The Global Business of National Identity

Pamment, James LU (2014) In International Journal of Communication 8. p.1803-1806
Abstract
Melissa Aronczyk’s Branding the Nation is a watershed moment for the field of nation brands research. Published by the highly respected Oxford University Press, it is the first critical monograph on the topic to achieve mainstream recognition, as evidenced by a review in the Times Higher Education supplement. Drawing on over a decade of research and advertising industry experience, 100 interviews with practitioners, and the analysis of thousands of pages of documents from 12 countries, Aronczyk promises a comprehensive deconstruction of the phenomenon of nation brands in the context of nationalism, neoliberalism, and 21st-century nationhood. This promise is only partly realized however, with the initial theory-building sections providing... (More)
Melissa Aronczyk’s Branding the Nation is a watershed moment for the field of nation brands research. Published by the highly respected Oxford University Press, it is the first critical monograph on the topic to achieve mainstream recognition, as evidenced by a review in the Times Higher Education supplement. Drawing on over a decade of research and advertising industry experience, 100 interviews with practitioners, and the analysis of thousands of pages of documents from 12 countries, Aronczyk promises a comprehensive deconstruction of the phenomenon of nation brands in the context of nationalism, neoliberalism, and 21st-century nationhood. This promise is only partly realized however, with the initial theory-building sections providing the main contributions to the field. (Less)
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author
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
in
International Journal of Communication
volume
8
pages
1803 - 1806
ISSN
1932-8036
language
English
LU publication?
no
id
f459d4fb-c13b-4633-944a-7c8d9ff58fc9
date added to LUP
2016-09-22 11:00:09
date last changed
2016-09-22 14:29:33
@misc{f459d4fb-c13b-4633-944a-7c8d9ff58fc9,
  abstract     = {Melissa Aronczyk’s Branding the Nation is a watershed moment for the field of nation brands research. Published by the highly respected Oxford University Press, it is the first critical monograph on the topic to achieve mainstream recognition, as evidenced by a review in the Times Higher Education supplement. Drawing on over a decade of research and advertising industry experience, 100 interviews with practitioners, and the analysis of thousands of pages of documents from 12 countries, Aronczyk promises a comprehensive deconstruction of the phenomenon of nation brands in the context of nationalism, neoliberalism, and 21st-century nationhood. This promise is only partly realized however, with the initial theory-building sections providing the main contributions to the field.},
  author       = {Pamment, James},
  issn         = {1932-8036},
  language     = {eng},
  month        = {12},
  pages        = {1803--1806},
  series       = {International Journal of Communication},
  title        = {Melissa Aronczyk, Branding the Nation: The Global Business of National Identity},
  volume       = {8},
  year         = {2014},
}