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Packaging - Its Role within Brand Management

Gawek, Dorotea ; Van Der Pauw, Nicole and Wijgerse, Anne-Fleur (2007)
Department of Business Administration
Abstract
The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.
Please use this url to cite or link to this publication:
author
Gawek, Dorotea ; Van Der Pauw, Nicole and Wijgerse, Anne-Fleur
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
food packaging, brand management, brand building, FMCG companies, Management of enterprises, Företagsledning, management
language
Swedish
id
1339466
date added to LUP
2007-05-29 00:00:00
date last changed
2012-04-02 16:44:43
@misc{1339466,
  abstract     = {{The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.}},
  author       = {{Gawek, Dorotea and Van Der Pauw, Nicole and Wijgerse, Anne-Fleur}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Packaging - Its Role within Brand Management}},
  year         = {{2007}},
}