Packaging - Its Role within Brand Management
(2007)Department of Business Administration
- Abstract
- The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1339466
- author
- Gawek, Dorotea ; Van Der Pauw, Nicole and Wijgerse, Anne-Fleur
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- food packaging, brand management, brand building, FMCG companies, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1339466
- date added to LUP
- 2007-05-29 00:00:00
- date last changed
- 2012-04-02 16:44:43
@misc{1339466, abstract = {{The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging.}}, author = {{Gawek, Dorotea and Van Der Pauw, Nicole and Wijgerse, Anne-Fleur}}, language = {{swe}}, note = {{Student Paper}}, title = {{Packaging - Its Role within Brand Management}}, year = {{2007}}, }