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- 2025
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Mark
Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
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Mark
Enhancing brand communication: understanding how practitioners balance creativity and consistency in advertising
- Bach. Degree
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Mark
Back to the Future: Young Consumers Explore the Past With Retro Branding
- Master (One yr)
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Mark
Re-Ignition of an Innovative Resilient Flooring Product - An Explorative Case Study in Re-Entry Theory
- Master (Two yrs)
- 2024
-
Mark
From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Misc.
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Mark
Från industri till kultur
- Bach. Degree
- 2023
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
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Mark
Should we do it ourselves or should we let somebody else do it?
- Master (One yr)
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Mark
Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
- Master (One yr)
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Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
- Master (One yr)