From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242Department of Business Administration
- Abstract
- Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations.
Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands?
Methodology: The study utilizes an inductive, qualitative research design, conducting semi-structured interviews with key experts.
Theoretical perspectives: Intellectual property rights law and brand management.
Findings: Effective brand management amidst copyright expiration involves leveraging trademarks, lobbying efforts, and creating updated versions to retain control over... (More) - Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations.
Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands?
Methodology: The study utilizes an inductive, qualitative research design, conducting semi-structured interviews with key experts.
Theoretical perspectives: Intellectual property rights law and brand management.
Findings: Effective brand management amidst copyright expiration involves leveraging trademarks, lobbying efforts, and creating updated versions to retain control over character portrayal, thus safeguarding brand integrity.
Value & Originality: By interviewing experts in relevant fields, this study has resulted in practical managerial implications that can be used to protect brands and characters as they enter the public domain. The study is unique as it collects primary data from people who manage the intellectual property of character brands. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9177597
- author
- Nyberg, Fanny LU ; Allgulander, Victor LU and Carlsson Ramirez, Camilo LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN21 20242
- year
- 2024
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Intellectual property rights, copyright, trademark, public domain, brand management, characters
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 9177597
- date added to LUP
- 2024-11-08 10:29:47
- date last changed
- 2024-11-08 10:29:47
@misc{9177597,
abstract = {{Purpose: To examine how intellectual property rights holders and intellectual property rights experts view the phenomenon of characters’ copyright expirations.
Research questions: How can intellectual property rights holders cope with the expiration of their characters’ copyright? What are the possible implications of copyright expiration for brands?
Methodology: The study utilizes an inductive, qualitative research design, conducting semi-structured interviews with key experts.
Theoretical perspectives: Intellectual property rights law and brand management.
Findings: Effective brand management amidst copyright expiration involves leveraging trademarks, lobbying efforts, and creating updated versions to retain control over character portrayal, thus safeguarding brand integrity.
Value & Originality: By interviewing experts in relevant fields, this study has resulted in practical managerial implications that can be used to protect brands and characters as they enter the public domain. The study is unique as it collects primary data from people who manage the intellectual property of character brands.}},
author = {{Nyberg, Fanny and Allgulander, Victor and Carlsson Ramirez, Camilo}},
language = {{eng}},
note = {{Student Paper}},
series = {{LBMG Strategic Brand Management - Masters Paper Series}},
title = {{From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain}},
year = {{2024}},
}