BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet
(2008)Department of Business Administration
- Abstract
- A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1339598
- author
- Stoorvogel, Andre ; Saarela, Antti-Juhani and Zinkweg, Martin
- supervisor
- organization
- year
- 2008
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- impulse buying, Internet, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1339598
- date added to LUP
- 2008-06-04 00:00:00
- date last changed
- 2012-04-02 17:07:12
@misc{1339598, abstract = {{A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.}}, author = {{Stoorvogel, Andre and Saarela, Antti-Juhani and Zinkweg, Martin}}, language = {{swe}}, note = {{Student Paper}}, title = {{BUY NOW, THINK LATER: An insight on impulse buying behaviour on the Internet}}, year = {{2008}}, }