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Willingness-to-Support

Gozzi, Philip ; Berberich, Linsey and Sandahl, Rickard (2007)
Department of Business Administration
Abstract
The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a... (More)
The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a multi-stakeholder assessment of corporate reputation derived from the actions that are taken by individual stakeholder groups. (Less)
Please use this url to cite or link to this publication:
author
Gozzi, Philip ; Berberich, Linsey and Sandahl, Rickard
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Willingness-to-Support, corporate reputation, measurement, stakeholders, Management of enterprises, Företagsledning, management
language
Swedish
id
1340495
date added to LUP
2007-05-29 00:00:00
date last changed
2012-04-02 16:46:05
@misc{1340495,
  abstract     = {{The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a multi-stakeholder assessment of corporate reputation derived from the actions that are taken by individual stakeholder groups.}},
  author       = {{Gozzi, Philip and Berberich, Linsey and Sandahl, Rickard}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Willingness-to-Support}},
  year         = {{2007}},
}