Willingness-to-Support
(2007)Department of Business Administration
- Abstract
- The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a... (More)
- The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a multi-stakeholder assessment of corporate reputation derived from the actions that are taken by individual stakeholder groups. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1340495
- author
- Gozzi, Philip ; Berberich, Linsey and Sandahl, Rickard
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Willingness-to-Support, corporate reputation, measurement, stakeholders, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1340495
- date added to LUP
- 2007-05-29 00:00:00
- date last changed
- 2012-04-02 16:46:05
@misc{1340495, abstract = {{The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents’ view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors. In-depth, semi-structured interviews are conducted with six companies in three business sectors. The companies are BMW, Cancerfonden, Red Cross, Siemens, Systembolaget and TeliaSonera. It is concluded that willingness-to-support is a multi-stakeholder assessment of corporate reputation derived from the actions that are taken by individual stakeholder groups.}}, author = {{Gozzi, Philip and Berberich, Linsey and Sandahl, Rickard}}, language = {{swe}}, note = {{Student Paper}}, title = {{Willingness-to-Support}}, year = {{2007}}, }