Private brands on special display
(2008)Department of Business Administration
- Abstract
- This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1343397
- author
- Eriksson, Marie ; Christiansen, Laila and Kenton-Russ, Helene
- supervisor
- organization
- year
- 2008
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Special display, private brands, in-store marketing, retail, in-store decisions, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1343397
- date added to LUP
- 2008-06-03 00:00:00
- date last changed
- 2012-04-02 17:10:33
@misc{1343397, abstract = {{This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product.}}, author = {{Eriksson, Marie and Christiansen, Laila and Kenton-Russ, Helene}}, language = {{swe}}, note = {{Student Paper}}, title = {{Private brands on special display}}, year = {{2008}}, }