The Communicating Home - Definition, Evaluation and Business Opportunities for TeliaSonera in a 3-5 years perspective
(2005)Department of Business Administration
- Abstract
- The communicating home concept has been defined by
identifying the dominating communication technologies
to/from and in the homes, the most important customer
behavior and user needs, the dominating products and the
dominating actors of the industry.
The evaluation of the communicating home industry has been
performed with a five forces framework analysis and theories
regarding value migration and value structures of industries. It
has been concluded that actors of communication technologies,
goods and access services will compete fiercely. The barriers
of entry will however be high. When it comes to content
services the situation is completely different. These actors will,
to the largest extent, meet lower competition and low... (More) - The communicating home concept has been defined by
identifying the dominating communication technologies
to/from and in the homes, the most important customer
behavior and user needs, the dominating products and the
dominating actors of the industry.
The evaluation of the communicating home industry has been
performed with a five forces framework analysis and theories
regarding value migration and value structures of industries. It
has been concluded that actors of communication technologies,
goods and access services will compete fiercely. The barriers
of entry will however be high. When it comes to content
services the situation is completely different. These actors will,
to the largest extent, meet lower competition and low barriers
of entry. As a consequence a value migration from
communication technologies, goods and access services to
content services will occur.
TeliaSonera is suggested to develop a content service portal. It
should, in its first version, contain IPTV, music on demand,
video on demand, data security, online storing and online
gaming in the first place. The TeliaSonera group has the right
prerequisites to implement and capitalize on a content service
portal. In addition to the content service portal some other
business opportunities have also been addressed in the business
model. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1344299
- author
- Clemensson, Daniel ; Janzon, Hampus and Claesson, Johan
- supervisor
- organization
- year
- 2005
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Företagsledning, Management of enterprises, value structure, user needs, telecommunication, communication technology, communicating home, business model, business development, management
- language
- Swedish
- id
- 1344299
- date added to LUP
- 2005-05-19 00:00:00
- date last changed
- 2014-11-14 10:01:10
@misc{1344299,
abstract = {{The communicating home concept has been defined by
identifying the dominating communication technologies
to/from and in the homes, the most important customer
behavior and user needs, the dominating products and the
dominating actors of the industry.
The evaluation of the communicating home industry has been
performed with a five forces framework analysis and theories
regarding value migration and value structures of industries. It
has been concluded that actors of communication technologies,
goods and access services will compete fiercely. The barriers
of entry will however be high. When it comes to content
services the situation is completely different. These actors will,
to the largest extent, meet lower competition and low barriers
of entry. As a consequence a value migration from
communication technologies, goods and access services to
content services will occur.
TeliaSonera is suggested to develop a content service portal. It
should, in its first version, contain IPTV, music on demand,
video on demand, data security, online storing and online
gaming in the first place. The TeliaSonera group has the right
prerequisites to implement and capitalize on a content service
portal. In addition to the content service portal some other
business opportunities have also been addressed in the business
model.}},
author = {{Clemensson, Daniel and Janzon, Hampus and Claesson, Johan}},
language = {{swe}},
note = {{Student Paper}},
title = {{The Communicating Home - Definition, Evaluation and Business Opportunities for TeliaSonera in a 3-5 years perspective}},
year = {{2005}},
}