Wheres that brand from ? Broadening the concept of foreign branding
(2004)Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1346292
- author
- Brolin, Fred and Nilsson, Anders
- supervisor
- organization
- year
- 2004
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Foreign Branding, Branding, Product Country Image, Stereotypes, Linguistic, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1346292
- date added to LUP
- 2004-05-17 00:00:00
- date last changed
- 2012-04-02 15:01:49
@misc{1346292,
author = {{Brolin, Fred and Nilsson, Anders}},
language = {{swe}},
note = {{Student Paper}},
title = {{Wheres that brand from ? Broadening the concept of foreign branding}},
year = {{2004}},
}