Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA’s
(2006)Department of Business Administration
- Abstract
- It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the
retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s
management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified
research gaps not sufficiently addressed... (More) - It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the
retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s
management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified
research gaps not sufficiently addressed by previous research. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1349558
- author
- Özkan, Serdar ; Vojtech, Jiri and Urlich, Sarah Louise
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Store Image, Management and Customer Perceptions, IKEA Case Study, Transfer, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1349558
- date added to LUP
- 2006-05-29 00:00:00
- date last changed
- 2012-04-02 16:44:00
@misc{1349558, abstract = {{It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified research gaps not sufficiently addressed by previous research.}}, author = {{Özkan, Serdar and Vojtech, Jiri and Urlich, Sarah Louise}}, language = {{swe}}, note = {{Student Paper}}, title = {{Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA’s}}, year = {{2006}}, }