Man behöver inte dra en vits kanske. En kvalitativ studie av ledarskap och interna bloggar på Ericsson.
(2009)Department of Strategic Communication
- Abstract
- This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal way, for instance by the technique of framing. The internal blogs are used to influence, lead, and to create transparency and dialogue. However, very little dialogue is currently visible on the leaders' internal blogs. The leaders’ choice and usage of internal blogs is enabled and constrained by structural conditions*. Several consequences due to the... (More)
- This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal way, for instance by the technique of framing. The internal blogs are used to influence, lead, and to create transparency and dialogue. However, very little dialogue is currently visible on the leaders' internal blogs. The leaders’ choice and usage of internal blogs is enabled and constrained by structural conditions*. Several consequences due to the usage of internal blogs are identified. These include a demand to be personal, a potential for increased interpretative prerogative, and greater control over what is being communicated. Recommendations on how leaders can use internal blogs to strategically communicate with employees are presented. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1465326
- author
- Lindgren, Lena and Pålsén, Maria
- supervisor
- organization
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- internal blogs, structurational model of technology, media use, media choice, leadership, framing theory
- language
- Swedish
- id
- 1465326
- date added to LUP
- 2009-08-20 00:00:00
- date last changed
- 2018-10-18 10:07:51
@misc{1465326,
abstract = {{This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal way, for instance by the technique of framing. The internal blogs are used to influence, lead, and to create transparency and dialogue. However, very little dialogue is currently visible on the leaders' internal blogs. The leaders’ choice and usage of internal blogs is enabled and constrained by structural conditions*. Several consequences due to the usage of internal blogs are identified. These include a demand to be personal, a potential for increased interpretative prerogative, and greater control over what is being communicated. Recommendations on how leaders can use internal blogs to strategically communicate with employees are presented.}},
author = {{Lindgren, Lena and Pålsén, Maria}},
language = {{swe}},
note = {{Student Paper}},
title = {{Man behöver inte dra en vits kanske. En kvalitativ studie av ledarskap och interna bloggar på Ericsson.}},
year = {{2009}},
}