What's in it for me - Managing value co-creation from an intermediary perspective
(2010)Department of Service Studies
- Abstract
- The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1530567
- author
- Kiessling, Martin and Dahlsjö, Jonas
- supervisor
- organization
- year
- 2010
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- customer role, customer value, intermediary, service-dominant logic, s-d logic, travel agent, value co-creation, Trade, Handel
- language
- English
- id
- 1530567
- date added to LUP
- 2010-01-22 00:00:00
- date last changed
- 2018-10-18 10:09:55
@misc{1530567, abstract = {{The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. Qur findings show that intermediaries encounter issues when engaging in value co-creation, since they do not have full control over the products that they sell. Further, they have a traditional view of the customer, that of a payer and and buyer, which hinders the firms from view the customer as a co-producer and a co-creator of value.}}, author = {{Kiessling, Martin and Dahlsjö, Jonas}}, language = {{eng}}, note = {{Student Paper}}, title = {{What's in it for me - Managing value co-creation from an intermediary perspective}}, year = {{2010}}, }